OpenAI Agrees With New AI Bill Which Needs Watermarking For Images And Content

SAN FRANCISCO: ChatGPT developer OpenAI is supporting a California bill that would require tech companies to label AI-generated content, which can range from harmless memes to deepfakes aimed at spreading misinformation about political candidates. The bill, called AB 3211, has so far been overshadowed by attention on another California state artificial intelligence bill, SB 1047, which mandates that AI developers conduct safety testing on some of their own models. San Francisco-based OpenAI believes that for AI-generated content, transparency and requirements around provenance such as watermarking are important, especially in an election year, according to a letter sent to California State Assembly member Buffy Wicks, who authored the bill. "New technology and standards can help people understand the origin of content they find online, and avoid confusion between human-generated and photorealistic AI-generated content," OpenAI Chief Strategy Officer Jason Kwon wrote in the letter, which was reviewed by Reuters.