Apple doubles down on artificial intelligence, announcing partnership with OpenAI

Apple doubles down on artificial intelligence, announcing partnership with OpenAI toggle caption Jeff Chiu/AP Apple is going all-in with artificial intelligence, announcing several new AI features and a partnership with ChatGPT-maker OpenAI. The deal allows Apple’s millions of users to access technology from OpenAI, one of the highest-profile artificial intelligence companies of recent years. Sponsor Message OpenAI will be integrated into Apple’s digital assistant Siri, Apple software chief Craig Federighi said during the conference. think you will really like it.” Sponsor Message Apple is also rolling out what it calls Apple Intelligence, its term for Apple's own new generative AI software.