Wicked shows the problem with pop fandoms invading Hollywood
Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Wicked, the first of two films adapting Stephen Schwartz’s stage musical phenomenon, is shaping up to become one of the year’s biggest films, fuelled by, among other things, the fervid fan culture surrounding one of its lead actors, pop star Ariana Grande. When they’re not getting turned away at the door for wearing green face paint, enthusiastic cinemagoers have been singing along with the musical numbers, to the inevitable irritation of others. Plan auto-renews until cancelled Try for free Oz-bound and down: Erivo and Grande in ‘Wicked’ Ever since Covid, movie studios have hunted for the best way to reinvent their product. Ticket sales are yet to fully recover, and superhero movies – the industry’s reliable cash-cow genre for over a decade – have proved increasingly inconsistent at the box office.
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