Black Myth: Wukong has global gamers abuzz
China DailyGame players experience Black Myth: Wukongin Suzhou, Jiangsu province, in September. "From the perspective of future development opportunities, Chinese companies particularly need to focus on overseas markets, especially key destinations like the Association of Southeast Asian Nations member countries, the Middle East, and Central and South America," he added. "In contrast to the more familiar approach globally, where app performance is initially measured by success in the home market and international expansion is a later consideration, Chinese developers often set their sights on global audiences from the start," the report said. Paulina Klimenko, chief growth officer at PubMatic, a US-based advertising tech firm, said she is bullish on the rapidly growing China market, given the prominence of Chinese publishers in the global market. Klimenko said the successful global expansion of a rising number of Chinese companies is coupled with the continued recovery of the world's second-largest economy.