Green thumb culture seen blooming again
China DailyA grower picks eustoma flowers at a greenhouse in the Hani-Yi autonomous prefecture of Honghe, Yunnan province, in March. As luck would have it, he found that the market for online sales of tropical plants is less competitive compared to many other sectors, so he opened online store Jojo Plant on Taobao in 2019. A few years ago, tropical plants were more expensive and scarce, so it is believed to be a sector filled with business growth opportunities," Wu said. Many plants are synonymous with trends, and some celebrities like to purchase tropical plants, which helps fuel a trend of consumption among younger folks online," Wu added. By 2035, China aims to achieve annual sales revenue of over 700 billion yuan in flowers, according to a guideline of the National Forestry and Grassland Administration and the Ministry of Agriculture and Rural Affairs.