Simon Cowell drums up publicity for new show as he slips into dungarees and puts up billboard of his own face to launch hunt for new boyband as BGT 'risks facing the axe'

Simon Cowell was seen putting up a giant billboard of his own face in a bid to drum up publicity for his new show, after bookies predicted Britain's Got Talent risks facing the axe. Simon Cowell was seen putting up a giant billboard of his own face in a bid to drum up publicity for his new show, after it was predicted Britain's Got Talent risks facing the axe The music mogul, 64, surprised passersby in London on Tuesday as he erected the mammoth poster to launch his nationwide hunt for the next big boyband And the slogan is true now more than ever after bookies claimed Britain's Got Talent is at risk of being axed after viewing figures plummeted. Simon decided his star presence was needed to plug his next project after Britain's Got Talent received the worst ratings in its 17-year history for the final which saw Sydnie Christmas win Bookies' have also claimed the show is at risk of being axed after viewing figures plummeted Simon's new mission to discover the next big boyband will not follow the televised talent show format that Simon is known for. Simon's new mission to discover the next big boyband will not follow the televised talent show format that Simon is known for, like Pop Idol, The X Factor or Britain's Got Talent. His new mission to discover the next big boyband will not follow the televised talent show format that Simon is known for, like Pop Idol, The X Factor or Britain's Got Talent With no TV spectacles or public votes, the search will focus on unearthing talent and finding the next big stars The record executive admits that there's no guarantee that lightening will strike twice, acknowledging there is a big chance he won't be able to recapture the magic of One Direction Simon is seeking talented males aged 16-18 who possess the passion, charisma, and star quality to form the next boyband sensation.