Air India-Vistara merger: Graveyard of brands in the sky
1 month, 1 week ago

Air India-Vistara merger: Graveyard of brands in the sky

New Indian Express  

As you read this column today, Air Vistara is no more. Yet another airline brand has moved on into the graveyard of Indian aviation brands. Damania, Modiluft, Air Deccan, Sahara, Jet, GoAir and Kingfisher are but a few of the bigger ones who bade goodbye to passengers who seemed to have loved them to no end. While Damania was an airline that shot to fame as it offered alcohol on its domestic routes, Sahara promised of being Indian, patriotic and wanted to be “emotionally yours.” Air Deccan asked you to “simplify” and Kingfisher Airlines offered you glamour and red livery that spoke of luxury. The airline even had a separate business class coach with leather sofas mounted on buses to ferry their passengers from the terminal to the aircraft.

History of this topic

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