Anthony Joshua vs Kubrat Pulev to cost £24.95 despite Eddie Hearn’s pay-per-view promise
The IndependentSign up to our free sport newsletter for all the latest news on everything from cycling to boxing Sign up to our free sport email for all the latest news Sign up to our free sport email for all the latest news SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Anthony Joshua’s heavyweight title defence against Kubrat Pulev is set to costs fans £24.95, the same price as the Briton’s highly-anticipated rematch with Andy Ruiz Jr last year. As such, boxing fans were met with a £24.95 price point for the pay-per-view contest – a £5 increase on what customers were used to – though it is somewhat more surprising that Joshua’s upcoming defence versus Pulev is due to cost the same on Sky Sports Box Office. Matchroom Boxing boss Eddie Hearn insisted that the £24.95 fee represents good value for fans, despite saying 12 months ago that the cost of the AJ vs Ruiz Jr rematch was a “one-off”, “not my decision” and did not represent the “future of PPV”. “We had 70,000 people at Tottenham that are no longer coming, so we decided to keep the PPV price the same as his last fight,” Hearn said, referencing the original plans for the main event to take place at Tottenham Hotspur’s stadium.