Coca-Cola gears up to secure market lead
A Coca-Cola sign is seen in East China's Shanghai, on Feb 6, 2021. The company is adding a local twist to create better experiences for, and more engagement with, consumers, including products inside larger packaging suitable for sharing with friends and family, and digital red envelopes, said Gilles Leclerc, president of Coca-Cola Greater China and Mongolia. Having been in charge of Coca-Cola's operations in China for nearly a year, Leclerc said he feels amazed at the marketplace's growth — most visible in catering, on-premise coffee chains and digitization. Jason Yu, general manager of Kantar Worldpanel China, said, "It is critical for Coca-Cola to maintain its leadership within the carbonated soft drinks market while strengthening its position in those adjacent sectors." Coca-Cola's juice brand — Minute Maid Pulpy — has further reached villages and counties in China, Leclerc said.
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