Most Indian tech buyers know exactly what they want: Google report
12 years, 4 months ago

Most Indian tech buyers know exactly what they want: Google report

Firstpost  

Google tech shopper report shows 7 out of 10 Indian buyers know what brand and model they want before entering a store. Indian tech buyers know what they want: Google The study that followed the buying behaviour of 3,677 shoppers for technology and consumer electronic products points out that this trend is found to be highest in tier I and II cities in the country. “Internet as a medium has gone mainstream and not only does it help in creating awareness and consideration but it is substantially impacting decisions of final purchases, which was traditionally the role of point of sale and in-store sales people,” points out Ranjan Anandan, VP & Managing Director Sales & Operations Google India, “The retailers’ ability to influence a buyer’s mind is diminishing and companies need to look at engaging buyers online about their products and offerings.” The price range too plays an important role in online research, according to the report. Shedding light on possibly the most important trend, the research shows that Indians prefer making purchases in-store despite researching online, to get the look and feel of a product.

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History of this topic

Google set to launch first retail outlets in India, eyes luxury smartphone market
1 month, 1 week ago

Google set to launch first retail outlets in India, eyes luxury smartphone market

Firstpost  

Google is in advanced stages of finalising locations in or around the capital of New Delhi, and the financial capital Mumbai, said three sources, who declined to be named as the process is confidential Alphabet Inc’s Google is close to deciding on locations in its key market of India where it will open its first physical retail stores outside the …

Google set to launch first retail outlets in India, eyes luxury smartphone market
1 month, 1 week ago

Google set to launch first retail outlets in India, eyes luxury smartphone market

Firstpost  

Google is in advanced stages of finalising locations in or around the capital of New Delhi, and the financial capital Mumbai, said three sources, who declined to be named as the process is confidential Google is likely to open stores in India. Image Credit: Reuters Alphabet Inc’s Google is close to deciding on locations in its key market of India …

Mint Primer: This can change the way you tap the internet
3 months ago

Mint Primer: This can change the way you tap the internet

Live Mint  

In August this year, Google was ruled as stifling competition in the search engines business through exclusivity deals, as well as owning the Android operating system and the Chrome web browser. Regulators in the US have proposed forcing Google to stop signing deals with the likes of Apple and Mozilla, while Google’s government affairs president, Kent Walker, labelled the approach …

Smart device ownership continues to grow, but usage dips
4 months, 1 week ago

Smart device ownership continues to grow, but usage dips

New Indian Express  

NEW DELHI: Ownership of smart devices continues to grow in India, with smartphones remaining central to the Connected Consumer ecosystem, according to a new report by Techarc. However, the research, titled Techarc’s India Connected Consumer 2025, revealed that there is a decline in the actual usage of certain categories of smart devices. Consumers are increasingly focused on enhancing the value …

Offline sales dominate in India’s retail industry: Report
1 year, 4 months ago

Offline sales dominate in India’s retail industry: Report

Live Mint  

Despite the proliferation of online marketplaces, offline sales have continued to dominate the Indian retail ecosystem, a report claimed. The retailers selling FMCG & retail, food & beverages, and consumer durables & electronic products attract more offline shoppers as per the report. 'RETAILERS ENCOURAGING IN-STORE PURCHASES' To keep themselves abreast with times, MSME retailers are opting for several methods to …

E-commerce surge: India to add 80 million online shoppers by 2025
1 year, 11 months ago

E-commerce surge: India to add 80 million online shoppers by 2025

Live Mint  

New Delhi: India has gained 125 million online shoppers in the past three years, with another 80 million expected to join by 2025, according to a report by marketing data and analytics company Kantar. The increasing online presence is expected to boost e-commerce sales, as 77 million shoppers purchased from social platforms such as Facebook, WhatsApp and social-commerce sites in …

Indians prefer to touch and feel smartphones before buying: Report
2 years, 2 months ago

Indians prefer to touch and feel smartphones before buying: Report

India TV News  

As the world majorly focuses on online shopping, Indian consumers are still focused to shop offline from physical stores, even in 2023 for their smartphone purchases. The top three drivers for satisfaction with overall smartphone sales support are satisfaction with trade/sell out schemes, transparency in the process and timely payout, according to the report by CyberMedia Research. "In the new …

Half of India’s smartphone owners to upgrade their devices within a year: study
2 years, 5 months ago

Half of India’s smartphone owners to upgrade their devices within a year: study

The Hindu  

About half of India’s smartphone owners plan to upgrade their devices within a year, according to research firm Counterpoint’s annual consumer smartphone study in India. As a result, smartphone users try to upgrade their devices with every next purchase,” said Arushi Chawla, research analyst at Counterpoint. The firm expects the average selling price of India’s smartphone market to rise as …

Ending dominance: The Hindu Editorial on Competition Commission of India’s ruling against Google
2 years, 5 months ago

Ending dominance: The Hindu Editorial on Competition Commission of India’s ruling against Google

The Hindu  

The recent order of India’s competition regulator against Google for abusing its dominant position in the Android mobile device ecosystem is significant not just for the amount of penalty imposed but also for the drastic changes in business practices that it requires the IT giant to undertake. On Thursday, the Competition Commission of India imposed a penalty of about ₹1,337 …

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report
2 years, 8 months ago

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report

News 18  

More and more people in India are resorting to online channels for buying TVs, a report from market research firm CyberMedia Research has said. According to the “India, And the TV Buying Behaviour” report of the CyberMedia Research, more Indian consumers in the post-pandemic India want to purchase their next TV online. As per our study findings, Amazon is the …

How Indians Are Spending Time Online: 10 Hours A Week More And An Urge To Buy 5G Phones
3 years, 7 months ago

How Indians Are Spending Time Online: 10 Hours A Week More And An Urge To Buy 5G Phones

News 18  

It isn’t a surprise when the annual Ericsson ConsumerLab report on how Indians are using their smartphones now, is pointing towards significantly increased usage. The Ericsson ConsumerLab report titled The Future of Urban Reality has captured data and insights from smartphone and internet users between the ages of 15 and 69 years in India, and suggests that not only has …

Digitising Indian retail: Looking at challenges and exploring growth models
3 years, 8 months ago

Digitising Indian retail: Looking at challenges and exploring growth models

Hindustan Times  

According to the United Nations Conference on Trade and Development’s B2C E-commerce Index 2019, India ranks 73 out of 152 countries on its readiness to support online shopping.1 India leads among South Asian countries, while Asian states like Iran, China, Kazakhstan, Azerbaijan, Vietnam and Tunisia fare better than it on the index. Nevertheless, India’s domestic e-commerce market is expected to …

Retailers reach out to shoppers directly amid shift in habits
4 years, 7 months ago

Retailers reach out to shoppers directly amid shift in habits

Live Mint  

Companies are trying out new strategies, including launching their own e-commerce sites, taking orders via WhatsApp calls and organizing swift home-deliveries as they seek to cope with a world that has been transformed by the coronavirus pandemic. “Online is seeing a big surge right now because of the current environment,” said Sundeep Chugh, chief executive officer, Benetton India. Online has …

Big brands try to reach out to shoppers directly
4 years, 7 months ago

Big brands try to reach out to shoppers directly

Hindustan Times  

Companies are trying out new strategies, including launching their own e-commerce sites, taking orders via WhatsApp calls and organising swift home-deliveries as they seek to cope with a world that has been transformed by the coronavirus pandemic. “Online is seeing a big surge right now because of the current environment,” said Sundeep Chugh, chief executive officer, Benetton India. Online has …

25 Years of Internet: Two Defining Moments That Changed India's Mobile Internet Forever
4 years, 7 months ago

25 Years of Internet: Two Defining Moments That Changed India's Mobile Internet Forever

News 18  

25 years ago, in 1995, if your home in India had internet connectivity, you would have been singled out as the lucky, elite few who not only had the financial means but also the knowhow to make the most of the World Wide Web. However, the truly transforming players, particularly over the past five years, have been two companies that …

India on the cusp of the age of super apps
4 years, 8 months ago

India on the cusp of the age of super apps

Live Mint  

BENGALURU :India’s first nationwide lockdown in late March did not spare internet businesses. To arrive at a score, RedSeer used three parameters: resilience, which looks at metrics like new customer additions and time spent; innovation, which captures consumer perception of new products, services and features launched by the internet platforms during the lockdown; and empathy, which measures the consumer perception …

88% Indian consumers use mobiles for online payment: Report
5 years, 4 months ago

88% Indian consumers use mobiles for online payment: Report

The Hindu  

Around 88% Indian consumers use mobile devices for online payment, according to a joint report by PayPal and IPSOS. The report further said that bill payments and fashion are the key sectors where app purchases take place and over half the volume of online sales is made through in-app purchases. “88% of the surveyed Indians use a mobile device to …

With an eye on next 200 mn internet users, Flipkart introduces Hindi interface
5 years, 6 months ago

With an eye on next 200 mn internet users, Flipkart introduces Hindi interface

Live Mint  

New Delhi: Flipkart on Tuesday announced the introduction of Hindi interface on its platform to make it more engaging and meaningful for the next 200 million customers coming online to experience e-commerce in a more inclusive and seamless manner. The Hindi interface, brought about after months of intensive research, takes a holistic approach of understanding the needs and requirements of …

Soon, Apple to directly sell iPhones online in India
5 years, 6 months ago

Soon, Apple to directly sell iPhones online in India

Live Mint  

Apple Inc. is poised to start online sales of its devices in India within months, a person familiar with the matter said, benefiting from new rules making the world’s fastest-growing smartphone market more attractive to foreign brands. With escalating trade tensions damaging ties between the US and China, New Delhi’s latest investment rules could provide a boost to Apple, allowing …

Apple to begin online sales in India as rules are eased
5 years, 6 months ago

Apple to begin online sales in India as rules are eased

Al Jazeera  

The company may benefit from India’s new investment rules, possibly helping it reduce its dependence on China. Apple Inc is poised to start online sales of its devices in India within months, a person familiar with the matter said, benefiting from new rules making the world’s fastest-growing smartphone market more attractive to foreign brands. With escalating trade tensions damaging ties …

Opinion | An e-commerce blueprint for India’s ‘Next Half Billion’
5 years, 6 months ago

Opinion | An e-commerce blueprint for India’s ‘Next Half Billion’

Live Mint  

By 2022, half a billion Indians are expected to come online through their mobile phones, a population we refer to as India’s Next Half Billion. Inadequate Indian language content for e-commerce is another barrier, though vernacular platforms and videos have recently emerged as the dominant mode of content consumption. To achieve this, e-commerce 2.0 players will leverage social communities and …

TV, print get top billing in online companies’ ₹6,700 crore ad blitz
5 years, 10 months ago

TV, print get top billing in online companies’ ₹6,700 crore ad blitz

Live Mint  

Marketers at online companies are dedicating more resources to print and television advertising as they seek to build awareness, create new categories and acquire customers. This was necessary because online companies were trying to change consumer behaviour and build new categories, said Manisha Lath Gupta, head of marketing at Uber India. Online companies have become a huge growth driver for …

Bharat goes online in a big way, says Google report
5 years, 10 months ago

Bharat goes online in a big way, says Google report

Live Mint  

New Delhi: India’s small towns and non-metros are trumping its big cities as far as online searches and activity are concerned. A new report from Google titled Year in Search: Insights for Brands Report released on Thursday says, with 350 million connected smartphone users, 400 million active Internet users and an average yearly addition of 40 million users, the Internet …

From Flipkart vs Amazon to Amazon Prime vs Netflix: 5 big internet battles to watch out for in 2019
6 years, 2 months ago

From Flipkart vs Amazon to Amazon Prime vs Netflix: 5 big internet battles to watch out for in 2019

Live Mint  

Internet-driven companies are no longer just disrupting industries. The outcomes of five internet battles in particular—Flipkart vs Amazon, Uber vs Ola, Amazon Prime vs Netflix, UberEats vs Zomato vs Swiggy and Grofers vs BigBasket—could have important implications for the tech industry and the Indian consumer. Amazon’s ascendance in India is confirmed in Google Trends, wherein search interest in Amazon has …

Digitally evolved India will ride on 4 key commandments
6 years, 2 months ago

Digitally evolved India will ride on 4 key commandments

Live Mint  

As India’s digital consumer rises fast-and-furious in 2019, enterprises need to develop new technology-based offerings and adopt business approaches that stand the best chance of pulling ahead of rivals in the future. Boston Consulting Group’s analysis—Digital Consumers, Emerging Markets and the $4 Trillion Future—looks at emerging markets closely, and finds countries passing through three typical phases of digital development; Digitally …

Google launches 'Shopping' in India to woo online shoppers
6 years, 3 months ago

Google launches 'Shopping' in India to woo online shoppers

India TV News  

Tech giant Google Thursday unveiled 'Google Shopping' in India that will allow users to easily filter through offers, review prices from multiple retailers and find products that they are looking for. The personalised experience will be available across various Google products -- a Shopping home page, Shopping tab on Google Search and through Google Lens. From seasoned desktop shoppers to …

Google at 20: Can you imagine India's internet revolution without Google in it?
6 years, 6 months ago

Google at 20: Can you imagine India's internet revolution without Google in it?

Firstpost  

4 September 1998 was the opportune day when Google was registered as a company out of a garage in California. But unlike other companies, Google focussed on a lot of outreach programmes and new product announcements which would ensure that Google’s popularity in India remained unchallenged. Here’s how Google has played its part in the Indian technology sector Android kick-started …

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study
6 years, 7 months ago

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study

Firstpost  

A language barrier reportedly discourages many online shoppers, as most e-commerce platforms are in English, and at times in Hindi. Even though India has logged rapid e-commerce growth, the picture isn’t all that rosy for the big players as over 50 million consumers stopped shopping online, in the last 12 months, after making their first purchase, a media report said, …

How digital marketing is changing the face of the industry
6 years, 9 months ago

How digital marketing is changing the face of the industry

The Hindu  

Ever dreamed of going on a drive with Shah Rukh Khan? In this year’s Digital Advertising Report, Nawal Ahuja, co-founder and director of Exchange4Media, says, “Digital ad spends will touch almost ₹19,000 crore in three years, almost the same as the size of the print ad industry today.” As millenials and Gen Z enter the workplace, they bring their easygoing …

Google most trusted brand in India, followed by Facebook: Report
6 years, 11 months ago

Google most trusted brand in India, followed by Facebook: Report

India TV News  

Online search engine Google is the most trusted Internet brand in India, followed by Facebook, a report said on Wednesday. "With 1.2 trillion searches per year, it has become the first port of call for all things on the Internet," the TRA Brand Trust Report 2018 said here. According to the report, e-commerce major Amazon ranked third among the most …

Digital revolution: India’s $1 trillion tech future depends on the next 500 million people online – Firstpost
7 years, 4 months ago

Digital revolution: India’s $1 trillion tech future depends on the next 500 million people online – Firstpost

Firstpost  

What one needs to account for is that while Rural India represents the next wave of growth, what currently is an issue is network connectivity. Per FICCI Frames, the country currently has 462 million internet users currently with 82 percent of them accessing the web via mobile devices. The Future of Internet in India report by Nasscom and Akamai Technologies …

Survey finds rising number of shopping apps boosting m-commerce in India
7 years, 5 months ago

Survey finds rising number of shopping apps boosting m-commerce in India

Firstpost  

According to the survey conducted, a majority 80 percent of shoppers responded that they feel comfortable and secure using a mobile for online shopping. With surging internet penetration, mobile retail and shopping apps are becoming a new-age trend in the Indian retail market and about 74 percent of Indian respondents have installed two to five retail and shopping apps on …

Auto sales worth $40 bn in India will be influenced digitally by 2020, finds study
7 years, 10 months ago

Auto sales worth $40 bn in India will be influenced digitally by 2020, finds study

Firstpost  

Nearly 80 per cent of online research is on mobile phones and this is expected to rise further with the increasing penetration of smartphones and mobile data connections. New Delhi, May 11 Almost 70 percent of Indian automobile sales, valued at $40 billion, will be digitally influenced by 2020 compared with $18 billion today, a joint report by management consulting …

Indian e-commerce players are expanding to brick-and-mortar stores
7 years, 10 months ago

Indian e-commerce players are expanding to brick-and-mortar stores

Firstpost  

In a bid to curb higher marketing costs and cater to diverse customer needs in a highly competitive market, Indian e-commerce players, in a reverse trend, are now expanding their platforms to brick-and-mortar outlets. “In the Indian scenario, running a business offline is more profitable than an online business now because of higher marketing cost. “Fundamentally, if the customer-acquisition cost …

8 in 10 young adults in India use smartphone for shopping
8 years, 2 months ago

8 in 10 young adults in India use smartphone for shopping

India TV News  

A recent survey revealed that over 80% youngsters in India use smartphones for shopping. The survey, carried out by digital marketing firm Regalix, says that a whopping 83 per cent youngsters used their smartphones for their shopping, emarketer.com reported on Wednesday. However, citing the example of Myntra -- an apparel-focused e-commerce platform owned by Flipkart -- the study indicated that …

How Indians bought their smartphones in the year 2016
8 years, 2 months ago

How Indians bought their smartphones in the year 2016

India TV News  

The smartphones market in India has undergone immense transformation in the past few years. We have seen consumers transition from using feature phones to becoming active smartphone users. Similarly, a number of smartphones feature large batteries for a longer life but very few offer mechanisms that allow the users to extract maximum life from their batteries for prolonged usage. Since …

The big Indian' deal
8 years, 5 months ago

The big Indian' deal

Deccan Chronicle  

Once, Subeesh S, a young software engineer couldn’t convince the giant electronic MNC to patent his idea in his name that was worth a business of millions. The portal is a result of his vision to send out a message to people to go for the best Indian products in the market and give them priority over foreign goods. Subeesh’s …

Apps, mobile sites are best channels of advertising for ecommerce brands in India: Criteo
8 years, 5 months ago

Apps, mobile sites are best channels of advertising for ecommerce brands in India: Criteo

Firstpost  

Criteo has released its new Performance Marketing Asia report that highlights how mobile is king, and apps and mobile websites are the best channels of advertising for e-commerce brands in India. According to the survey, 36 percent of online traffic for major retail, e-commerce & travel companies in India, comes from mobile websites and apps generating overall sales of 32 …

1 in 10 Indian mobile searches are about cinema: Google
8 years, 9 months ago

1 in 10 Indian mobile searches are about cinema: Google

The Hindu  

India is a nation of movie buffs with 1 out of 10 mobile searches in the country being related to cinema, technology giant Google said today. The US-based company has now developed a “rich, immersive experience” for its ‘search’ product to cater to user’s queries related to Bollywood and Tollywood, including links to videos and movie screening timings. “Google Search …

India's digital commerce market may touch $128 billion by 2017, says new study
9 years, 3 months ago

India's digital commerce market may touch $128 billion by 2017, says new study

India TV News  

New Delhi: India's digital commerce market may touch the $128 billion mark in 2017, up from the current level of $42 billion, a new study has claimed. Increasing mobile and internet penetration, m-commerce sales, new payment options, exciting discounts and the push into new international markets by e-businesses have been cited as the major factors behind the exponential growth in …

Google shuts down its Great Online Shopping Festival
9 years, 4 months ago

Google shuts down its Great Online Shopping Festival

Live Mint  

New Delhi/Bengaluru: Google India has decided to end its annual sale event Great Online Shopping Festival, once the biggest sale event of the year for all online retailers, highlighting the fractious relationships among e-commerce firms as well as the declining appeal of such events in a market where deep discounts are the norm through the year. GOSF was launched in …

Convenience and choice drive the market
9 years, 5 months ago

Convenience and choice drive the market

The Hindu  

Close to 77 per cent of customers browse in stores before making a purchase online and 55 per cent of them conduct online research before making a purchase in-store, Tony Navin, senior vice-president at Snapdeal, tells the writer, pointing to the emerging hybrid retail space in the country. Online commerce is significantly adding efficiency and new growth avenues to the …

Myntra bets on own label, mobile shopping in profit push
9 years, 10 months ago

Myntra bets on own label, mobile shopping in profit push

Firstpost  

India’s biggest online fashion retailer, Myntra, could turn profitable within a year or two as it cuts back on bargains, improves its mobile shopping app and pushes more of its own label garments, a top executive said. Speaking at the firm’s headquarters – where employees work under motivational quotations by fashion gurus such as Coco Chanel, among swings and see-saws …

74% of Indian CIOs expect an increase in their IT budget: Gartner
10 years ago

74% of Indian CIOs expect an increase in their IT budget: Gartner

Firstpost  

Eighty-two percent of CIOs in India agree that embracing an expanding array of digital opportunities brings with it a set of new, higher-level risks that 70 percent of respondents say the enterprise is ill-equipped to deal with… Digitalization has moved to centre stage for CIOs in India, according to Gartner’s ‘2015 CIO Agenda’ survey results. “Eighty-two percent of CIOs in …

Smartphone shoppers rise significantly in India: Survey
10 years ago

Smartphone shoppers rise significantly in India: Survey

Firstpost  

Online purchases made through mobile phones in India have grown by more than 100 percent over the past two years, indicating a steep upward trend in e-commerce propelled by expediency, reveals the MasterCard Online Shopping Survey 2014 released. New mobile technologies are also gaining traction among consumers in the region, with mobile banking apps having the highest awareness-familiarity levels followed …

Online retailers go offline to woo customers- India TV News
10 years, 1 month ago

Online retailers go offline to woo customers- India TV News

India TV News  

New Delhi: Even as retail chains scurry to open online stores to cash in on the e-commerce boom in the country, firms like MakeMyTrip, CarTrade, FirstCry and Lenskart are planning to build their offline presence with brick and mortar stores to woo more consumers. While online travel firm MakeMyTrip has opened 18 company-owned stores in the recent past, baby and …

Young Indians prefer mobiles for news, entertainment over traditional media
10 years, 1 month ago

Young Indians prefer mobiles for news, entertainment over traditional media

Firstpost  

Young Indian consumers are preferring mobile devices over traditional media like television and radio for information, current affairs as well as source of entertainment and this trend is poised to surge in the coming years. Young Indian consumers are preferring mobile devices over traditional media like television and radio for information, current affairs as well as source of entertainment and …

Myntra's plans to go mobile-only by year end proves 2015 is the year of m-commerce
10 years, 1 month ago

Myntra's plans to go mobile-only by year end proves 2015 is the year of m-commerce

Firstpost  

In line with its strategy of retiring its web presence entirely, Myntra is reportedly looking at three acquisitions this year as it transforms itself in a mobile-only company this by the middle of the year. In line with its strategy of retiring its web presence entirely, Myntra is reportedly looking at making three acquisitions as it transforms itself in a …

Mobiles, tablets account for 22% of online shopping transactions in India: study
10 years, 1 month ago

Mobiles, tablets account for 22% of online shopping transactions in India: study

Firstpost  

Online shoppers are increasingly using smart devices to shop online with mobile phones and tablets accounting for 22 percent of the transactions, a study has said. New Delhi: Online shoppers are increasingly using smart devices to shop online with mobile phones and tablets accounting for 22 percent of the transactions, a study has said. “Mobile and tablets account for 32 …

'Google My Business' to help small and medium businesses in India succeed online
10 years, 3 months ago

'Google My Business' to help small and medium businesses in India succeed online

Firstpost  

‘Google My Business’ makes it easier for business to create their online presence even when they don’t have a website and manage it from their smartphones, making it easier for customers to get in touch with local businesses when they search for them online. Google announced the launch of an interface ‘Google My Business’ here to help Indian small and …

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