How many likes? Centre's plan to rein in social media influencers explained
2 years, 3 months ago

How many likes? Centre's plan to rein in social media influencers explained

Firstpost  

The move comes as brands are frequently using ‘paid promotion’ by social media influencers. This comes as brands more and more are turning social media influencers for paid promotion and reviews, as per Hindu Business Line. The US Federal Trade Commission has already enforced guidelines for social media influencers, as per Hindu Business Line. Also e-commerce players must disclose as to how they choose the ‘most relevant reviews’ for display in a fair and transparent manner,” Consumer Affairs Secretary Rohit Kumar Singh had said In July, the Confederation of All India Traders called upon the government to bring brand endorsers, social media influencers and bloggers under the proposed framework to protect online consumers from fake reviews of products and services. “In this context, the brand endorsers, social media influencers, bloggers on goods and services should be brought under the ambit of policy on fake and deceptive reviews,” CAIT stated.

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History of this topic

Startup rivals tap social media to push negative posts
1 month, 2 weeks ago

Startup rivals tap social media to push negative posts

Live Mint  

Negative marketing on social media through paid posts is on the rise as many small- and mid-sized startups seek to put down rivals, industry experts said. These campaigns amount to manipulation of the public and are scary as the guidelines to mark paid content as ‘ Established companies and reputed marketing agencies usually don’t get their hands dirty by directly …

Brands Embrace User-Generated Content: A New Marketing Frontier
1 month, 4 weeks ago

Brands Embrace User-Generated Content: A New Marketing Frontier

Live Mint  

Online shoppers are earning like influencers by creating content on brands they like, as digital shopping platforms find more value in promoting reviews bearing a more credible cachet of authenticity. User-generated content is gaining popularity among brands as it generates better returns than influencer-generated content.

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers
2 months ago

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers

Live Mint  

Influencers face legal and enforcement actions for promoting brands they don't use or endorsing betting apps. The spotlight on influencers has turned harsher, along with the rise of the category as a professional choice for web-savvy youth with a pulse on their audience. Influencers must start with the Advertising Standards Council of India's (ASCI) rulebook, which mandates clear labeling of …

U.P. Digital Media Policy: Plan to reward digital influencers draws flak
3 months, 3 weeks ago

U.P. Digital Media Policy: Plan to reward digital influencers draws flak

The Hindu  

The Uttar Pradesh government has come up with a new social media policy encouraging influencers to promote the State government’s initiatives, schemes, and achievements with prize payments. government’s move, describing it shows nervousness amid truth coming out through social media platforms in the era of digital literacy. Digital influencers running social media platforms argue it signals government’s attempt to get …

US State Dept sets aside budget of ₹1.6 crores for hiring 'fact-checker' in India
5 months ago

US State Dept sets aside budget of ₹1.6 crores for hiring 'fact-checker' in India

Op India  

The Public Diplomacy Section of the US State Department has set aside a whopping $2,00,000 to recruit fact-checkers in India as part of its ‘Empowering Media Savvy Youth.’ Through this project, the Executive Department of the US federal government claims to confront ‘online manipulation’, combat ‘external influences’, secure digital landscape and reinforce regional security. It must be mentioned that US …

Shoppers are spending ‘billions’ on what they see on their feeds, research reveals social media's influence
5 months, 3 weeks ago

Shoppers are spending ‘billions’ on what they see on their feeds, research reveals social media's influence

Hindustan Times  

The paradigm shift in lifestyle towards digital media has anchored our identities within the vicinity of social media. Social media is the new shopping center now, with shoppers willing to spend more on the items they see on their feeds. With social media’s personalised approach, consumers willingly spend more on the items they see on their social media feeds. A …

From village to viral: India's heartland influencers reshape social media landscape
8 months ago

From village to viral: India's heartland influencers reshape social media landscape

New Indian Express  

Bharwani also highlights the role of Instagram in empowering these influencers: “It has given these creators a platform to showcase their unique perspectives and has provided them with the tools to build sustainable careers. Kumari, who showcases rural life through humorous sketches and songs, says, “I hear of other regional creators making lakhs off their Instagram collaborations, but I haven’t …

So you want to be a social media star? Here’s how to make money as an influencer in 2024
11 months, 2 weeks ago

So you want to be a social media star? Here’s how to make money as an influencer in 2024

LA Times  

Half a trillion dollars. “And more and more, I’m seeing creators bring in a right-hand person internally.” Hollywood Inc. What happens to social media influencers when inflation hits? “I just think they’re getting a lot smarter,” said Joe Gagliese, co-founder of Viral Nation, one of the world’s first influencer marketing agencies. “There’s creators who people look to and trust for …

Influencers may amplify poll campaigns
1 year, 2 months ago

Influencers may amplify poll campaigns

Hindustan Times  

As the cricket World Cup frenzy peaks in November, the country will be in the grip of election fever. Digital advertising agencies are expecting a slice of the campaign budget getting earmarked for social media influencers--those creators of online content on entertainment, lifestyle, beauty, fashion, health and finance with millions of followers. “I feel Instagram and YouTube will play a …

Of deals, demands and commerce!
1 year, 5 months ago

Of deals, demands and commerce!

Deccan Chronicle  

Both top government bodies and established corporate companies are jumping on the digital marketing or influencer marketing juggernaut. A surgeon by profession, he adds, “Influencing budgets are factored into corporate annual budgets and I’m happy to say that it’s a great parallel income that rivals any other profession.” Shamshad Begum of Begum’s Choice says “Analytics of social media cannot be …

I-T dept issues notices to 15 social media influencers over low tax payment
1 year, 5 months ago

I-T dept issues notices to 15 social media influencers over low tax payment

Business Standard  

The social media Influencer market in 2021 was at Rs 900 crore, which is projected to touch Rs 2,200 crore by 2025 The Income Tax department has sent notices to 15 social media influencers for paying zero or "substantially low" tax despite receiving hefty fees from companies whose products they promoted through their posts, according to a report in The …

Guidelines For Social Media Influencers: It’s Hard To Influence Anymore!
1 year, 6 months ago

Guidelines For Social Media Influencers: It’s Hard To Influence Anymore!

Live Law  

In the age of social media, influencers have become a powerful force in shaping consumer behaviors. The influencer had posted a picture of herself with a product without mentioning that it was an To address these concerns, the Ministry of Consumer Affairs, Food, and Public Distribution, through its Department of Consumer Affairs, has issued a set of guidelines called the …

Did you know much Virat Kohli, Priyanka Chopra, Katrina Kaif charge for one Instagram post? Know everything here
1 year, 6 months ago

Did you know much Virat Kohli, Priyanka Chopra, Katrina Kaif charge for one Instagram post? Know everything here

Hindustan Times  

While one may think celebs sharing glimpses from their day-to-day lives on social media is just for the love of their fansthe reality goes beyond that. The most expensive is when a celebrity’s page does a collab with a brand’s page.” Actors Priyanka Chopra Jonas, Katrina Kaif and cricketer Virat Kohli are among the most followed Indian celebs on Instagram. …

SA tourism campaigns turn to TikTok 'influencers', but does it work?
1 year, 7 months ago

SA tourism campaigns turn to TikTok 'influencers', but does it work?

ABC  

"Ready to run amok in the most boring state ever?" Social media influencers were given free trips to South Australia to watch an "exclusive" concert by British singer Sam Smith in exchange for two or three posts on their accounts according to documents obtained by the ABC. A report released last week into the concert found there was a need …

Model Vikas Shakya Reveals How Anyone Can Become A Social Media Influencer And Earn Money Online
1 year, 8 months ago

Model Vikas Shakya Reveals How Anyone Can Become A Social Media Influencer And Earn Money Online

ABP News  

Vikas Shakya, the popular model, style icon, and social media influencer, recently shared his insights on how social media influencers can monetize their platforms and build their personal brands. Shakya believes that anyone can become a social media influencer and earn money online by following a few simple steps. In conclusion, Shakya believes that social media influencers have a unique …

What happens to social media influencers when inflation hits?
1 year, 10 months ago

What happens to social media influencers when inflation hits?

LA Times  

At first glance, Jacquelyn Mengel’s TikTok looks like every other influencer video. “Another de-influencing video,” explains Mengel, 20, “so that we can all save some money.” Like many other TikTokers, Jacquelyn Mengel is adapting to her fans’ new economic reality. It’s all part of a trend that’s taken TikTok by storm in recent weeks — “de-influencing” — that finds social …

Brand Endorsements By Social Media Influencers: These Latest Govt Guidelines To Curb Misleading Promotions
1 year, 11 months ago

Brand Endorsements By Social Media Influencers: These Latest Govt Guidelines To Curb Misleading Promotions

News 18  

The consumer affairs ministry has released a guide on brand endorsements by celebrities and social media influencers. It added that endorsements must be made in simple, clear language and terms such as “ The guide is released in alignment with the guidelines set by the Consumer Protection Act of 2019. The Act established guidelines for protecting consumers from unfair trade …

Thumbs Up: The new rules for social media influencers, explained
1 year, 11 months ago

Thumbs Up: The new rules for social media influencers, explained

Firstpost  

Failure to follow the Centre’s new guidelines named ‘Endorsement Know Hows - for celebrities, influencers and virtual media influencers on social media platforms’ will attract a hefty fine of as much as Rs 50 lakh or being barred from endorsing products for up to six years The government on Friday made it mandatory for social media influencers to disclose all …

Centre issues guidelines to social media influencers to regulate promotions
1 year, 11 months ago

Centre issues guidelines to social media influencers to regulate promotions

The Hindu  

The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Releasing the guidelines at a press conference, Union Consumer Affairs Secretary Rohit Kumar Singh said the disclosures must be prominently and clearly …

Social media influencers to pay Rs 50 lakh fine if they fail to declare paid promotions
2 years ago

Social media influencers to pay Rs 50 lakh fine if they fail to declare paid promotions

India Today  

The government is planning to impose fines of up to Rs 50 lakh on social media influencers if they fail to inform their followers about paid promotions. Sources close to the development have told IANS that the Consumer Affairs Ministry is implementing fresh guidelines for social media influencers on December 24. So starting today, the social media influencers will have …

Centre to Soon Issue Guidelines for Social Media Influencers; Declaring Paid Promotions to be a Must
2 years, 3 months ago

Centre to Soon Issue Guidelines for Social Media Influencers; Declaring Paid Promotions to be a Must

News 18  

Social media influencers will soon have to declare their brand associations or paid promotions, otherwise, heavy penalties will be charged to them, sources told CNN-News18. The guidelines will help social media influencers to understand the do?s and don?ts as it will become mandatory for them to make disclosures of paid promotions for any brand. #Breaking | Government's check on social …

Social commerce: Are you an Instagram or Twitter shopper?
2 years, 11 months ago

Social commerce: Are you an Instagram or Twitter shopper?

Live Mint  

There are so many times when you spend hours browsing shopping websites but aren't tempted to click that buy button. That's the persuasive power of social media, or “social commerce” in industry terminology, which is the buying and selling of products directly on social media platforms such as Facebook, Instagram, Twitter and Pinterest, among others. According to the report, just …

Want to be a social media influencer? Here are some tips for getting started
3 years, 4 months ago

Want to be a social media influencer? Here are some tips for getting started

LA Times  

Eddie Infante, 23, started posting comedic videos on TikTok after he graduated college. Building a brand, cultivating an audience and maintaining a consistent level of production requires time, energy and a “willingness to hustle,” Infante said. But gaining an audience requires a strong work ethic, resources and creativity, as well as some uncontrollable factors like luck, good timing and some …

How influencers are disrupting the marketing space in 2021
3 years, 5 months ago

How influencers are disrupting the marketing space in 2021

India TV News  

We have heard several stories of small-time startups disrupting billion or trillion dollar industries, but the recent years have witnessed a massive surge in the popularity of social media influencers also referred as 'micro-influencers' who have collectively disrupted the complete marketing premise, especially digitally. According to Indian baby and mother care brand Mother Sparsh, which has banked on influencer marketing …

The Law Governing Social Media Influencers
3 years, 6 months ago

The Law Governing Social Media Influencers

Live Law  

The Advertising Standards Council of India, on 27 May 2021, has released the final 'Guidelines for Influencer Advertising in Digital Media' applicable for all posts published by influencers post 14 June 2021. Therefore, with the increasing use of influencer marketing in recent times, the consumer protection authorities and advertising watchdogs across different jurisdictions have started to closely monitor to ensure …

Rules and rulers: The Hindu Editorial on social media curbs
3 years, 6 months ago

Rules and rulers: The Hindu Editorial on social media curbs

The Hindu  

It does seem that most if not all global social media giants will miss complying with the new IT rules of intermediaries, which come into effect today. Among other things, they require the bigger social media platforms, which the rules referred to as significant social media intermediaries, to adhere to a vastly tighter set of rules within three months, which …

Explained: ASCI’s Draft Rules for Influencers Promoting Brands
3 years, 10 months ago

Explained: ASCI’s Draft Rules for Influencers Promoting Brands

The Quint  

Kapoor believes that these guidelines will aid in promoting transparency and trust between the audience and influencers. “For influencers who are here for long run and want to genuinely build their audiences, this is a good opportunity as this will ensure that an influencer acts with responsibility. Fashion blogger Anita Das, said, “Brands want influencers to promote their products and …

Instagram agrees curbs on paid influencers, says UK watchdog
4 years, 2 months ago

Instagram agrees curbs on paid influencers, says UK watchdog

The Hindu  

Facebook's Instagram has agreed measures to crack down on hidden advertising by paid so-called influencers on its photo and video platform, Britain's Competition and Markets Authority said on Friday. In what the CMA described as an important behaviour shift by a major social media platform, Facebook Ireland, which operates Instagram in Britain, has committed to a package of changes. The …

It’s time for India to regulate the internet’s social media platforms
4 years, 3 months ago

It’s time for India to regulate the internet’s social media platforms

Live Mint  

This has become a pattern now. Allegations fly fast and furious, not made easier by the often hard-to-fathom behaviour of social media platforms themselves, ranging from a top executive holding an objectionable poster of “Brahminical patriarchy” or hiring known political party baiters for positions of responsibility. Social media platforms describe themselves in many ways—as technological innovators or platforms—depending on which …

Bollywood celebrities come under the scanner for fake social media followers
4 years, 4 months ago

Bollywood celebrities come under the scanner for fake social media followers

Live Mint  

Bollywood rapper Badshah's alleged payment for fake views on a music video, in a bid to break a YouTube viewership record, is the latest instance of the film industry coming under the scanner for what media experts say is common practice for celebrities looking for validation and to sign better brand endorsement deals. A 2019 report by London-based independent music …

How social media stars are trumping celebrity endorsements with edgy, nuanced content
4 years, 4 months ago

How social media stars are trumping celebrity endorsements with edgy, nuanced content

The Hindu  

During the great digital boom of 2009, there emerged a group that challenged conventions and demanded front row seats at fashion weeks. Going forward, I see influencers turning into mini production houses that come up with longer shows like Dua’s Fake or Not for Flipkart and solo chat programmes. For example, celebrities would normally create a straightforward video for an …

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