4 years, 5 months ago

Apple Might Be Moving Fast Towards Developing Its Own Search Engine

Apple might be working on its own search engine. According to a report, the Cupertino-based giant is moving quickly towards its own search engine to avoid getting in the middle of the upcoming anti-trust action being taken against Google by the US government. The first hint of Apple’s search engine was the ability of iOS 14 to show Apple’s own search results when using the home screen search box. While Apple has not said anything on the matter, a report in Financial Times has suggested that the hiring of John Giannandrea, Google’s former head of Search in 2018 could have been the starting point of the project. Further, the report says that repeated job Google currently pays Apple somewhere around $8 billion to $12 billion each year to be the default search engine on Apple’s devices.

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