The key to unlocking India's luxury market
1 month, 2 weeks ago

The key to unlocking India's luxury market

Live Mint  

The Indian luxury market, one of the world’s fastest growing, is a key target for both homegrown and international brands looking to increase their market share in the coming new year. “India has always been a value-driven market," says Edward Lalrempuia, a fashion stylist who works with some of the country’s leading fashion and beauty brands. Amit Aggarwal, one of India’s well known independent designers, agrees that luxury price increases have affected consumer behaviour, “making buyers more price-conscious despite the country’s growing luxury market. For 2025, the key to unlocking India’s growing luxury market lies in respecting the country’s deeply ingrained value-driven approach and interpreting its meaning in innovative ways.

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