Hotstar completes its 400 million downloads milestone: What's next?
India TV NewsHotstar has become one of the most popular media streaming applications in India. Hotstar has finally crossed 400 million downloads mark on Android, iOS and other platforms combined. With Hotstar hitting 400 million downloads, the company has announced that the video consumption growth was majorly due to regional content, which accounts for 40 per cent of overall content consumption. Even during the India vs New Zealand ICC Cricket World Cup 2019 semi-final, Hotstar hosted over 25 million live viewers and they even crossed 100 million viewers during a single day. Unlike Netflix and Prime Videos which drive most of the traffic from metro cities, Hotstar report claims that most of their entertainment consumption was made from non-metros locations including as Lucknow and Patna.