
Meet the fashionistas getting a sales boost every time Kate wears their designs
Daily MailPrincess Charlotte waves to crowds as she visits her mother in hospital. The so-called ‘Kate Effect’ was in evidence again this week when the adorable £45 blue dress Princess Charlotte was dressed in to visit the Duchess of Cambridge in hospital sold out within hours. But Kate’s choice of outfit for her daughter had a hidden provenance: it was made by Kate’s school friend Alice Avenel, who runs a tiny clothing company, Little Alice London. LADY WITH DESIGNS ON DEMURE DRESSES Natasha Rose Eleanor Finch goes by her maiden name Lady Natasha Rufus Isaacs, and is called ‘Nats’ by William and Kate. She is one of Kate’s best pals and is consulted by the Duchess on everything style-related She has reportedly encouraged Kate to wear new cuts and colours and to move away from the safe colours and cuts favoured by the Middletons — for instance, Emilia apparently was the driving force behind the much-praised ruffled Alexander McQueen outfit Kate wore to George’s christening.
History of this topic

Kate Middleton is spotted wearing her sapphire wedding ring after going without Princess Diana's band for months as she steps out at ceremonial welcome for Emir of Qatar
Daily Mail
The fascinating NEW details behind Prince William and Kate Middleton's engagement announcement 14 years on - including the item that signalled the start of the 'Kate effect'
Daily Mail
Kate Middleton's touching tribute to the Queen and Princess Diana: Emotional Princess of Wales wears pearl diamond earrings as she joins King Charles and Prince William at Remembrance Sunday service
Daily Mail
Kate Middleton's pal Liz Hatton, 16, who is battling cancer, reveals what she and the Princess discussed when they met at Windsor Castle
Daily Mail
How Kate Middleton's video is her most intimate portrayal of her family yet - from affectionate moments with William to candid clips of the children
Daily Mail
Prince William kept THIS secret from Kate Middleton for three weeks
Live Mint
Inside Kate Middleton and Prince William's 13-year marriage as the future King supports his wife through her battle with cancer
Daily Mail
King and Queen are joined by Prince William and a dazzling Kate Middleton as they put on a united front at Buckingham Palace Christmas Diplomatic Reception amid Omid Scobie racism row
Daily Mail
Fans praise Kate Middleton and Prince William as they recreate sweet moment from 2014
The Independent
William and Kate make surprise trip to Jordan for crown prince’s wedding
The Independent
Thrifty Kate strikes again! Princess of Wales wears £18 earrings from Zara for BAFTAs
Daily Mail
Prince William and Kate Middleton portrait: How to buy the duchess’s dress
The Independent
Kate Middleton And Prince William's Wedding: Moments You Might Have Forgotten
Huff Post
Kate Middleton dazzles in a glittering green gown at the Guinness Storehouse
Daily Mail
Kate Middleton Dazzles In Sequined Red Gown Amid Royal Turmoil
Huff Post
Kate Middleton borrowed the Queen's glittering teardrop earrings
Daily Mail
The Duchess of Cambridge stuns in pink Stella McCartney dress as Archie is FINALLY revealed
Daily Mail
Kate wears 1940s look while Meghan Markle sports blue at Sandringham
Daily Mail
Kate Moss PICTURE EXCLUSIVE: Model attends Princess Eugenie's evening wedding reception
Daily Mail
Eugenie's Royal Wedding: Kate Moss is joined by her daughter Lila
Daily Mail
Markle’s bridal gown work of Givenchy’s Clare Waight Keller
Associated Press
Kate Middleton's £600k of jewels since marrying William
Daily Mail
English wedding: Pippa Middleton marries as royals look on
Associated Press
AP PHOTOS: A look at Pippa Middleton’s high-society wedding
Associated Press
Kate Middleton and Prince William latest people to be involved in hidden photo trend
Daily Mail
Royal fuss: Prince William and Kate Middleton’s India visit
Live Mint
The Duchess Of Cambridge Wows In An Unexpected Sheer Look
Huff Post
Kate's Dress, The Talk Of London Fashion Week
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