Snapdeal claims 52% growth in sales volume driven by non-metro cities
India TV NewsE-commerce firm Snapdeal on Monday said it has recorded 52 per cent in terms of volume during its first Diwali season sale over the previous year. "Snapdeal concluded its first Diwali sale of 2019 with record orders received, showing a massive growth of 52 per cent over last Diwali volumes. Last week, Amazon India in its first festive season sales report said that it has witnessed about 3 times increase in unit sales from non-metro customers, while customers from over 15,000 pin codes joined its Prime programme with a 69 per cent increase in signups from small towns as compared to the previous year's festive season. According to logistics firm Shiprocket, tier 2 and 3 cities are expected to contribute a higher percentage of orders during the 2019 festive season compared to the same period last year as shipments to tier 2 cities have already shown a 10 per cent year-on-year growth.
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