The trend making the internet wholesome again
3 years, 8 months ago

The trend making the internet wholesome again

CNN  

CNN — They say the devil finds work for idle hands, but after a year of intermittent lockdowns and social starvation, the hobbies many of us have chosen to busy ourselves with are surprisingly wholesome. This week, the step-daughter to Vice President Kamala Harris released a knitwear and crochet collaboration with American designer and vintage enthusiast Batsheva Hay Knitting’s cousin, crochet, a weaving technique that uses just one hooked needle, has similarly reached dizzying heights with more than 34 million searches on Instagram and a further 2 billion on TikTok. Small businesses aren’t the only ones cashing in on the crochet craze; some fast fashion behemoths have developed whole ranges in order to capitalize on the trend. Roberts-Smith’s crochet brand, Fancy Nancy Crochet, now boasts 18,000 followers on Instagram – but she feels disgruntled when she sees billion-dollar merchants co-opting the look without the focus on sustainable production. “With so many amazing small crocheter businesses,now you can get something completely customized to you while supporting a small artist, which is so much more worthwhile.” But the tension between ethical manufacturers and large-scale retailers extends beyond newbie crochet artists on social media.

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