Apple clarifies Siri privacy stance after $95 million class action settlement

Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations. The iPhone maker last week paid $95 million to settle a class action lawsuit in which plaintiffs alleged it routinely recorded their private conversations after they activated Siri unintentionally, and disclosed these conversations to third parties such as advertisers. "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose," Apple said on Wednesday. "Apple does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, the recordings are used solely for that purpose," Apple said, adding that it will continue developing technologies to make Siri even more private.