The Best Cars, Rides, and Auto Tech of CES 2023
WiredProof, if it were needed, of just how much of CES has become an auto show landed at the 2023 opening keynote, which was hosted by BMW and featured its color-changing i Vision Dee concept. Once the show itself got underway, legacy giants including BMW as well as Audi and Volkswagen shared the show floor with auto tech firms such as Harman, tier-two suppliers like ZF, and startups turning classic cars electric, such as Zero Labs. There was even a collaboration that would have sounded like a Gran Turismo exclusive only a few years ago, in the form of Sony Honda Mobility and its new car brand, Afeela. With more car news coming out of CES this week than the dedicated 2022 Los Angeles Auto Show, it’s perhaps no surprise that the future of the traditional car show is in question. Sony Honda Mobility Afeela Three years after Sony surprised attendees of CES 2020 with its first concept car, the company now has a manufacturing partner in the form of Honda, and a brand name: Afeela.