Apple launches new ‘No Sweat’ campaign to highlight the power of its new M4 line of silicon
FirstpostApple’s M4 series comes in three flavours, the M4, M4 Pro, and M4 Max. The standard M4 packs a robust 10-core CPU, split between four performance cores and six efficiency cores, and a 10-core GPU with Apple’s most advanced graphics architecture to date To market the computing prowess of their new M4-equipped Macs, Apple has also dropped a cheeky ad called “No Sweat” on social media. The narrator, Olympic figure skater Johnny Weir, adds a playful and motivating touch to the story, all set to Des’ree’s classic anthem, “You Gotta Be.” In one of the ad’s most memorable moments, the weightlifter casually lifts the barbell with his pinky finger — highlighting that, just like Apple’s M4 chips, power doesn’t have to mean breaking a sweat. The standard M4 packs a robust 10-core CPU, split between four performance cores and six efficiency cores, and a 10-core GPU with Apple’s most advanced graphics architecture to date. The M4 Pro kicks things up a notch with a 14-core CPU, featuring ten performance cores and four efficiency cores, and a GPU with up to 20 cores, doubling the M4’s power.