iPhone 16 and Pro: Apple reveals new phone with more buttons – and loads of AI features

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Pro includes improved cameras and different materials, and both the larger and smaller sizes also expanded.Speaking at the event to unveil the new devices, Apple chief executive Tim Cook said these were the first iPhones to be designed “from the ground up for Apple Intelligence” and that the new “personal intelligence system” would have a “profound impact” for users. “We will be watching closely to see how European consumers react to missing out on the new Apple Intelligence features and whether it affects demand for the iPhone 16. “However, as it has done in the past, Apple put a heavy focus on privacy as a differentiator - this aligns well with CCS Insight’s research, which indicates that despite the enthusiasm for AI, about 43% of UK consumers surveyed expressed concerns about privacy and data security.” Fellow smartphone expert Ernest Doku, from Uswitch.com, agreed that the AI tools were the main notable change in an otherwise incremental iPhone update. “An exciting development is Apple’s focus on personal data security when it comes to using generative AI, with nothing shared with Apple while using Apple Intelligence.