DDLJ In Theatres Again: YRF Brings Back Shah Rukh Khan and Kajol's Iconic Film For Valentine's Day
News 18Aditya Chopra directed Dilwale Dulhania Le Jayenge is one of the longest-running movies in the history of Indian cinema. The all-time blockbuster catapulted Shah Rukh Khan and Kajol to become superstars of the country and is one of the biggest IP’s emerging from the Indian film industry. Rohan Malhotra, Vice President, Distribution, YRF, says, “Dilwale Dulhania Le Jayenge, the longest running film in the history of cinema, has become synonymous to romance for India and Indians for generations since it’s historic release. DDLJ will be screened across India, starting Feb 10, for a period of one week only!” Interestingly for audiences, they can get a taste of Shah Rukh Khan as Raj in DDLJ and as Pathaan in theatres over this Valentine’s Day period. Rohan says, “YRF & SRK are not only synonymous with delivering Indian cinema’s biggest blockbusters but also for collaborating on films which have redefined the Indian film industry and have had a lasting cultural impact“ He adds, “It is an amazing coincidence that DDLJ, an all-time blockbuster, was released by YRF during its 25th year celebrations & this year, history has repeated itself with Pathaan as it has become the highest grossing Hindi film worldwide during YRF’s 50 year celebrations!” He further adds, “We are thrilled to give the audience an opportunity to watch DDLJ and Pathaan, which are going to run simultaneously on the big screen, during this period.