Technology injects fresh impetus in cultural tourism
China DailyOver the May Day holiday, a wave of immersive, interactive exhibitions not only stopped visitors in their tracks, but also gave new impetus to the cultural tourism boom. The exhibition uses giant installations, artificial intelligence algorithms, digital interactive applications and other technologies to re-create cultural treasures from the Mogao Caves, the Maiji Mountain Grottoes, the Yungang Grottoes and the Longmen Grottoes. According to data from online travel agency Ctrip, ticket sales for major museums increased by more than 10 percent year-on-year during the May Day holiday, while the number of tickets sold for museums in Beijing, Shenyang, Chengdu, Xi'an, and Kaifeng was also relatively high. Fei Jun, a professor at the Central Academy of Fine Arts, says it is now quite common for museums, archaeological parks and other cultural and tourism sites to use digital technology to enhance their exhibitions, and that "this kind of integration can establish closer links between culture and the public".
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