Confusion as Easter eggs hit shop shelves before New Year’s Eve

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. One user, called Jingle1991, shared an image of Malteser Bunnies in Sainsbury’s on Christmas Eve and pointed out: “Jesus hasn’t even been born yet.” Meanwhile, Gary Evans from Margate shared a shot of Creme Eggs on display in Morrisons in Margate on Boxing Day. “It’s funny, as they’ve not even managed to shift the Christmas chocolates off the shelves yet and they’re already stocking for Easter,” the 35-year-old admin support worker said. “I wish that supermarkets weren’t so blatantly consumerist-driven and would actually allow customers and staff time to decompress during the Christmas period.” Asked if he was tempted to make a purchase, Mr Robinson added: “As a vegan it holds no appeal to me!” Mike Chalmers, a devout Christian from Chippenham, Wiltshire, was slightly less critical after spotting a display entitled: “Celebrate this Easter with Cadbury.” “Christmas and Easter are the two centrepoints of the Christian good news story so it’s no bad thing to see the connections,” the 44-year-old said. “It’s about more than shapes of chocolate though!” Marketing consultant Andrew Wallis admitted he was surprised to see Easter eggs in the Co-op in Kilgetty, Pembrokeshire, but added it also illustrates “forward-thinking” from big businesses.