World Federation of Advertisers discontinues small brand safety initiative after Elon Musk’s X sues
7 months, 2 weeks ago

World Federation of Advertisers discontinues small brand safety initiative after Elon Musk’s X sues

Associated Press  

NEW YORK — A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022. In a Friday statement, the advertising group said that recent allegations “unfortunately misconstrue purpose and activities” — adding that this “caused a distraction and significantly drained its resources and finances.” X, formerly Twitter, sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted on Tuesday. She called the move a “necessary step in the right direction.” GARM’s end may mark a victory for X right now, but the company could still face a lengthy battle in court with the group of advertisers it’s sued. Since its launch, the group noted in its Friday announcement, GARM worked to enhance transparency in social media ad placements by providing voluntary tools “to help advertisers avoid inadvertently supporting harmful and illegal content.” This helped reduce such ads from 6.1% in 2020 to 1.7% in 2023, the World Federation of Advertisers said.

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History of this topic

'Straight up extortion': 'Disturbing' report of X threats unnerves even pro-Trump author
1 month, 1 week ago

'Straight up extortion': 'Disturbing' report of X threats unnerves even pro-Trump author

Raw Story  

A lawyer from Elon Musk's X has threatened companies into And social media users were unnerved by the report. "Truly disturbing report in the WSJ," pro-Trump author Batya Ungar-Sargon wrote on X. "Lawyers at Twitter are threatening advertisers to spend more money on X 'or else' X owner Elon Musk will leverage his close relationship with Trump to torpedo mergers. …

Elon Musk's X sues these companies for collective ad boycotting: Report
1 month, 3 weeks ago

Elon Musk's X sues these companies for collective ad boycotting: Report

Hindustan Times  

Elon Musk's social media platform X is suing advertisers, alleging that they collectively conspired to boycott advertising on the platform after his takeover of the company, Business Insider reported. The amended complaint filed in a Texas court on Saturday alleges that members of the Global Alliance for Responsible Media, which is now a defunct initiative from the advertiser trade body …

Amazon ramps up ad spending on Elon Musk's X: Report
1 month, 4 weeks ago

Amazon ramps up ad spending on Elon Musk's X: Report

The Hindu  

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter. Several ad agencies, tech and media companies had also suspended advertising on X following Musk's endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people. …

Column: With lawsuit against advertisers, Elon Musk plumbs new depths of asininity
7 months, 2 weeks ago

Column: With lawsuit against advertisers, Elon Musk plumbs new depths of asininity

LA Times  

Elon Musk doesn’t realize that he needs advertisers more than they need him. Let’s play a parlor game titled “What’s the dumbest thing Elon Musk has ever done?” Is it promoting tweets from outspoken antisemites and racists on X, formerly Twitter, the social media platform he owns? Musk himself promoted on X a deepfake fabricating a purported speech by Kamala …

Elon Musk sues advertising group over pulling ads from X.
7 months, 3 weeks ago

Elon Musk sues advertising group over pulling ads from X.

Slate  

Elon Musk is very mad that advertisers don’t want to spend their money on X. X filed a lawsuit against a coalition of advertisers claiming that the coalition violated federal antitrust laws by dissuading leading companies from spending money on X. She cited a recent report by the House Judiciary Committee which claimed the World Federation of Advertisers, GARM’s parent …

Elon Musk declares war and files a huge lawsuit on X advertisers: ‘We tried peace for 2 years, now it is war’
7 months, 3 weeks ago

Elon Musk declares war and files a huge lawsuit on X advertisers: ‘We tried peace for 2 years, now it is war’

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors …

Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover
7 months, 3 weeks ago

Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk's social media …

EU takes Elon Musk's X to court over blue checks and ads
8 months, 2 weeks ago

EU takes Elon Musk's X to court over blue checks and ads

NPR  

EU takes Elon Musk's X to court over blue checks and ads toggle caption Alain Jocard/AFP via Getty Images The European Union brought its first charges under a new social media law on Friday, accusing Elon Musk’s X of violating the regulation by deceiving users and not living up to transparency requirements. “There is evidence of motivated malicious actors abusing …

Elon Musk’s X is especially vulnerable to an ad boycott
10 months, 1 week ago

Elon Musk’s X is especially vulnerable to an ad boycott

Hindustan Times  

For someone who despises the advertising industry, Elon Musk has a way with viral slogans. Since Mr Musk fired 80% of X’s staff, including many moderators, more bile seems to be leaking through the filters. In September Mr Musk said that X’s American ad business was down by 60%. Even before GFY, Insider Intelligence, another research firm, expected X’s worldwide …

From domestic violence to terrorism and war, social media is a thread that connects all the issues that now challenge us
11 months ago

From domestic violence to terrorism and war, social media is a thread that connects all the issues that now challenge us

ABC  

It has become a standard, if unfortunate, part of Australian politics in recent years for politicians to pick up and run with some incident to crystallise public sentiment on an issue and let the media debate rage on it. Social media is a thread that has run through all these stories: from the misinformation and disinformation spread about the Bondi …

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform
11 months, 3 weeks ago

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk's X, the platform …

Elon Musk told X advertisers to 'Go f*** yourself' | What is wrong?
1 year, 3 months ago

Elon Musk told X advertisers to 'Go f*** yourself' | What is wrong?

India TV News  

Elon Musk told X advertisers to 'Go f*** yourself' | What is wrong? Musk took around a USD 13 billion loan, out of which the social media company has to pay around USD 1.2 billion as interest every year. It was reported further that Disney and Apple are not advertising on X anymore and Musk told the companies last week …

Elon Musk shocks crowd at summit as he swears at advertisers fleeing X
1 year, 3 months ago

Elon Musk shocks crowd at summit as he swears at advertisers fleeing X

Daily Mail  

It's just as well that Elon Musk can afford to be cancelled because tonight he told his advertisers: 'Go yourself.' Musk appeared at The New York Times' DealBook summit, and was pressed by host Andrew Ross Sorkin on his November 15 tweet and the resulting fallout. Musk said the advertising boycott could 'kill the company.' The CEO of X, Linda …

Bob Iger explains why Disney won’t advertise on X; ‘I respect Elon but…’
1 year, 3 months ago

Bob Iger explains why Disney won’t advertise on X; ‘I respect Elon but…’

Live Mint  

Walt Disney CEO Bob Iger has explained why his company has stopped advertising on Elon Musk's social media giant X. Iger said that Musk's stance in agreeing with an anti-Semitic post meant that Disney's association with X wasn't a positive one for the company. Speaking at the New York Times Dealbook Summit, Iger began by praising Musk for his accomplishments …

Musk uses expletive to tell audience he doesn’t care about advertisers that fled X over hate speech
1 year, 4 months ago

Musk uses expletive to tell audience he doesn’t care about advertisers that fled X over hate speech

Associated Press  

NEW YORK — Billionaire Elon Musk said Wednesday that advertisers who have halted spending on his social media platform X in response to antisemitic and other hateful material are engaging in “blackmail” and, using a profanity, essentially told them to go away. that’s how I feel.” In an on-stage interview at The New York Times DealBook Summit, Musk also apologized …

Elon Musk’s Media Matters Lawsuit Will Have a ‘Chilling Effect’
55 years, 2 months ago

Elon Musk’s Media Matters Lawsuit Will Have a ‘Chilling Effect’

Wired  

On Monday, X filed a lawsuit against Media Matters for America, a nonprofit, alleging that a recent report showing big name advertisers appearing next to antisemitic content on X was an attempt to “destroy” the company by encouraging advertisers to pull their money. Shortly after, Texas Attorney General Ken Paxton’s office announced that it would be investigating MMFA for “potential …

Elon Musk sues media watchdog for report on anti-Semitic content on X that led to exodus of advertisers
1 year, 4 months ago

Elon Musk sues media watchdog for report on anti-Semitic content on X that led to exodus of advertisers

Firstpost  

Elon Musk and X Corp are suing Media Matter for report stating that X often shows ads from prominent tech brands against content from Nazi sympathisers and Nazis It seems that Elon Musk’s trouble with X just refuses to die. Elon Musk, who acquired Twitter for $44 billion in October 2022, took to social media on Saturday, announcing X’s intention …

Anti-Semitism row: Elon Musk sues 'Media Matters' for manipulation and fraud
1 year, 4 months ago

Anti-Semitism row: Elon Musk sues 'Media Matters' for manipulation and fraud

Op India  

On Monday, Elon Musk filed a lawsuit against ‘Media Matters for America’ after it accused X of promoting ‘anti-Semitism’.The development comes two days after Musk accused the leftist NGO of manipulation and fraud, leading to the exodus of big advertisers from the micro-blogging platform. In its lawsuit, X said, “Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts …

Musk’s X sues liberal advocacy group Media Matters over its report on ads next to hate groups’ posts
1 year, 4 months ago

Musk’s X sues liberal advocacy group Media Matters over its report on ads next to hate groups’ posts

Associated Press  

Elon Musk’s social media company X filed a lawsuit against liberal advocacy group Media Matters for America on Monday, saying it manufactured a report to show advertisers’ posts alongside neo-Nazi and white nationalist posts in order to “drive advertisers from the platform and destroy X Corp.” Media Matters, a Washington, D.C.-based non-profit, called the lawsuit “frivolous.” Advertisers have been fleeing …

Musk's X sues liberal advocacy group Media Matters over its report on ads next to hate groups' posts
1 year, 4 months ago

Musk's X sues liberal advocacy group Media Matters over its report on ads next to hate groups' posts

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk’s social media company …

Media watchdog hits back at ‘bully’ Elon Musk after he threatens ‘themonuclear lawsuit’
1 year, 4 months ago

Media watchdog hits back at ‘bully’ Elon Musk after he threatens ‘themonuclear lawsuit’

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A media watchdog has …

Elon Musk vows to file ‘thermonuclear lawsuit’ as advertisers flee X over antisemitic tweet
1 year, 4 months ago

Elon Musk vows to file ‘thermonuclear lawsuit’ as advertisers flee X over antisemitic tweet

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk has vowed …

The chaos at X since Elon Musk’s takeover has gotten worse
1 year, 5 months ago

The chaos at X since Elon Musk’s takeover has gotten worse

Al Jazeera  

A flood of fake news, multiple changes in policies may keep advertisers off X, threatening its business model. “ erosion of trust, both from users and advertisers, coupled with the heightened risk of disinformation and misinformation, should cause worry for X’s future prospects,” said Zachary Weiner, CEO of communications agency Emerging Insider which focuses on media, publishers, and the entertainment …

U.S. ad revenue at Elon Musk's X declined each month since takeover: Report
1 year, 5 months ago

U.S. ad revenue at Elon Musk's X declined each month since takeover: Report

The Hindu  

Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters. X's chief executive, Linda Yaccarino, is expected to meet on Thursday with bank lenders who helped finance Musk's acquisition to outline the …

Elon Musk’s X Corp sued by another social network company named X
1 year, 5 months ago

Elon Musk’s X Corp sued by another social network company named X

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk’s X Corp, the company formerly known as Twitter, is being sued …

ADL calls Elon Musk's lawsuit threat 'profoundly disturbing' and 'frivolous' after he accused the group of falsely painting him and X as anti-Semitic
1 year, 6 months ago

ADL calls Elon Musk's lawsuit threat 'profoundly disturbing' and 'frivolous' after he accused the group of falsely painting him and X as anti-Semitic

Daily Mail  

The Anti-Defamation League has slammed Elon Musk's 'frivolous' threat to sue the group for $22billion over his claim they have cost X advertising revenue. 'It is profoundly disturbing that Elon Musk spent the weekend engaging with a highly toxic, anti-Semitic campaign on his platform,' said ADL CEO Johnathan Greenblatt in a statement on Monday, referring to the #BanTheADL hashtag that …

Musk threatens to sue Anti-Defamation League over X’s falling revenue
1 year, 6 months ago

Musk threatens to sue Anti-Defamation League over X’s falling revenue

Al Jazeera  

Billionaire owner of platform formerly known as Twitter says anti-Semitism accusations have hurt company’s bottom line. Elon Musk, the owner of social media platform X, formerly Twitter, says he is considering suing a leading civil rights organisation, arguing that its accusations of anti-Semitism have led the company to lose revenue. “To clear our platform’s name on the matter of anti-Semitism, …

Elon Musk vows to sue ADL for calling him antisemitic after he promoted antisemitic campaign on X
1 year, 6 months ago

Elon Musk vows to sue ADL for calling him antisemitic after he promoted antisemitic campaign on X

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. “If this continues, we will have no choice …

Elon Musk threatens to sue the Anti-Defamation League over lost revenue on X
1 year, 6 months ago

Elon Musk threatens to sue the Anti-Defamation League over lost revenue on X

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Elon Musk has threatened to …

X marks the lawsuit: Elon Musk’s social media company sues nonprofit highlighting site’s hate speech
1 year, 7 months ago

X marks the lawsuit: Elon Musk’s social media company sues nonprofit highlighting site’s hate speech

Associated Press  

WASHINGTON — X, the social media platform formerly known as Twitter, has sued a group of researchers — alleging their work highlighting an increase in hate speech on the platform cost the company millions of dollars of advertising revenue. With offices in the U.S. and United Kingdom, the center regularly publishes reports on hate speech, extremism and harmful behavior on …

X marks the lawsuit: Elon Musk's social media company sues nonprofit highlighting site's hate speech
1 year, 7 months ago

X marks the lawsuit: Elon Musk's social media company sues nonprofit highlighting site's hate speech

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy X, the social media platform …

Elon Musk Bought Twitter Just in Time for a Social Media Crackdown
2 years, 3 months ago

Elon Musk Bought Twitter Just in Time for a Social Media Crackdown

Slate  

Elon Musk’s leadership decisions at Twitter can be described as drastic, uncoordinated, and volatile—and, after the events of last week, anticompetitive. As Musk and his predecessor Jack Dorsey have both acknowledged, a social media platform’s number of “likes” or users might not reflect the true audience of a tweet—a public post could potentially be visible to anybody on the internet. …

Musk doesn’t seek a “free-for-all hellscape” for Twitter
2 years, 5 months ago

Musk doesn’t seek a “free-for-all hellscape” for Twitter

Associated Press  

Elon Musk is telling Twitter advertisers he is buying the platform to “help humanity” and doesn’t want it to become a “free-for-all hellscape” where anything can be said with no consequences. “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can …

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