Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
6 months, 3 weeks ago

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

Associated Press  

To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO. Since he was named Starbucks’ incoming CEO on Aug. 13, Niccol has been visiting U.S. stores, listening to baristas and observing the challenges the brand is facing, Starbucks said. Streamlining Starbucks’ menu is key to eliminating the kind of disarray Schultz reported seeing in Chicago, said Phil Kafarakis, president and CEO of the International Foodservice Manufacturers’ Association trade group. But the Ocean Conservancy, which once praised Starbucks as a “shining example” for eliminating single-use straws, said many composting systems aren’t equipped to manage compostable plastics. “They’re paying a lot up front but expecting a return at the box office.” Eisen, the Buffalo barista, said she was surprised by Starbucks’ decision to bring in Niccol less than two years after it hired former CEO Laxman Narasimhan.

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History of this topic

Starbucks brings in new finance chief as part of turnaround strategy
4 weeks ago

Starbucks brings in new finance chief as part of turnaround strategy

Associated Press  

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month, Starbucks Chairman and CEO Brian Niccol said in a letter to employees. Niccol said Smith brings extensive experience in retail, global operations and corporate turnarounds. Niccol is trying …

Starbucks in crisis: Is It the coffee, the menu, or the people?
1 month, 1 week ago

Starbucks in crisis: Is It the coffee, the menu, or the people?

Firstpost  

Starbucks is cutting 1,100 corporate jobs and eliminating 30 per cent of its menu under CEO Brian Niccol’s turnaround strategy. The company’s global same-store sales dropped two per cent in 2024, with US customers frustrated by high prices and long wait times. Mobile orders now make up over 30 per cent of transactions, straining operations Starbucks is undergoing a major …

Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand
1 month, 1 week ago

Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand

Live Mint  

Roughly five months into his tenure running the world’s largest coffee chain, Niccol is spearheading changes to overhaul the business and improve the brand’s perception with consumers. Niccol, 51 years old, enjoys Starbucks’s Americano coffee drinks and loves the personal notes and drawings that baristas now scrawl on customers’ cups. Starbucks customers want to schedule their online drink orders for …

Starbucks is getting back to basics — but trains baristas in de-escalation to manage new tensions
2 months ago

Starbucks is getting back to basics — but trains baristas in de-escalation to manage new tensions

Salon  

Since his appointment as CEO of Starbucks, Brian Niccol has charted a course back to the company’s roots: good coffee, served swiftly, in a welcoming café. It’s an almost quixotic ambition after years in which the Starbucks experience has drifted toward something less human and more mechanical — a fast-moving conveyor belt of caffeine. A couple of years ago, I …

Starbucks CEO Brian Niccol earned $96 Million for four months of work in 2024
2 months, 1 week ago

Starbucks CEO Brian Niccol earned $96 Million for four months of work in 2024

Hindustan Times  

Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one of the biggest compensation packages in corporate America. The coffee chain didn’t require Niccol to move to the Seattle, where Starbucks is based, and agreed to cover temporary housing costs in the area as well as use of the company …

Starbucks CEO's Vision Sparks Cautious Optimism on Wall Street
5 months ago

Starbucks CEO's Vision Sparks Cautious Optimism on Wall Street

Live Mint  

Starbucks CEO Brian Niccol's turnaround pitch has received positive feedback from Wall Street analysts. He plans to focus on coffee while being more disciplined with new offerings, slow down new store openings and remodels, and rein in customization. Niccol also vows to bring back ceramic mugs, use Sharpies for personalization, and restore condiment bars.

Starbucks Revamps Cafes and Simplifies Menu, CEO Announces
Trending News
5 months ago

Starbucks Revamps Cafes and Simplifies Menu, CEO Announces

India Today  

Starbucks CEO Brian Niccol announces plans to revamp its US cafes, focusing on improving comfort, simplifying the menu, and reducing wait times. The company will offer more comfortable seating, ceramic mugs, and a coffee-condiment bar, with an aim to reduce wait times to less than four minutes. Niccol also plans to simplify the menu, remove olive-oil-infused drinks, and focus on …

Starbucks’ new CEO reveals how he plans to turnaround business
6 months, 3 weeks ago

Starbucks’ new CEO reveals how he plans to turnaround business

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. In an open letter on the Seattle coffee giant's …

Starbucks’ new CEO wants to recapture the coffeehouse vibe
6 months, 3 weeks ago

Starbucks’ new CEO wants to recapture the coffeehouse vibe

Associated Press  

Starbucks’ new chairman and CEO said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant. In an open letter on the Seattle coffee giant’s website, Brian Niccol said Starbucks is a beloved brand but that he found during …

Starbucks will give new CEO his own corporate private jet to fly between Seattle and California home
7 months ago

Starbucks will give new CEO his own corporate private jet to fly between Seattle and California home

Salon  

New Starbucks CEO Brian Niccol won’t be relocating to the company’s Seattle headquarters in anticipation of starting his new role next month. “You agree to commute from your residence to the Company’s headquarters as is required to perform your duties and responsibilities.” As for how Niccol will be traveling, Starbucks is providing him with his own corporate jet to commute …

Starbucks' CEO Chooses To Fly 1,600 Km Via Private Jet Than Relocate, Anupam Mittal Calls Him Out
7 months, 1 week ago

Starbucks' CEO Chooses To Fly 1,600 Km Via Private Jet Than Relocate, Anupam Mittal Calls Him Out

ABP News  

Shark Tank India judge, Anupam Mittal, once again called out Starbucks. The executive said that he flies 1,600 km at least three times in a week to commute to the Starbucks headquarters in Seattle, instead of relocating to the region. https://t.co/8UCqqZPlrP — Anupam Mittal August 24, 2024 Starbucks recently replaced its CEO Laxman Narasimhan with Niccol, bringing in the latter …

New Starbucks boss faces backlash over 1,000 mile private jet supercommute
7 months, 1 week ago

New Starbucks boss faces backlash over 1,000 mile private jet supercommute

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Starbucks’ incoming chief executive is …

Starbucks CEO opts for supercommute over relocating, will fly 1,600 km on company jet
7 months, 1 week ago

Starbucks CEO opts for supercommute over relocating, will fly 1,600 km on company jet

India TV News  

Newly appointed Starbucks CEO Brian Niccol is not expected to move to Seattle to work from the company's headquarters. According to a company spokesperson speaking to CNBC, Niccol is required to work from the Seattle office at least three days a week, in line with Starbucks’ hybrid work policy. “His schedule will exceed the hybrid work guidelines and workplace expectations …

Break the chain: Starbucks’ new CEO could maybe escape Schultz’s long shadow
7 months, 1 week ago

Break the chain: Starbucks’ new CEO could maybe escape Schultz’s long shadow

Live Mint  

Incoming Starbucks Corp chief executive officer Brian Niccol is a star executive who is widely considered the best in the business. As Starbucks’ long-time CEO who became synonymous with the company he all but founded, Schultz can’t seem to let go. A piece in the Financial Times earlier this month detailed Schultz’s ongoing ties to the company: he can attend …

Starbucks is giving its new CEO a huge pay package and not making him move to Seattle
7 months, 2 weeks ago

Starbucks is giving its new CEO a huge pay package and not making him move to Seattle

Associated Press  

Starbucks’ incoming CEO could make well in excess of $100 million in his first year with the company under an incentive-laden contract, and he will not be required to relocate from his home in California to Seattle, the home of the global coffee giant. Starbucks announced on Tuesday that Brian Niccol would become its chairman and CEO, taking over from …

What is Starbucks giving its new CEO? $113 million plus option to work remotely
7 months, 2 weeks ago

What is Starbucks giving its new CEO? $113 million plus option to work remotely

Firstpost  

Starbucks new CEO Brian Niccol’s total compensation of $113 million includes a $10 million sign-on bonus, a $75 million equity grant, and an additional annual grant potentially worth $23 million starting in fiscal 2025 Brian Niccol has been named as the chairman and chief executive officer of Starbucks of August 13. Niccol will receive approximately $113 million in total compensation, …

Chipotle’s CEO turned the beleaguered chain around. Can he do it for Starbucks?
7 months, 2 weeks ago

Chipotle’s CEO turned the beleaguered chain around. Can he do it for Starbucks?

Salon  

On Tuesday, Starbucks announced that Brian Niccol, the current chief executive officer of Chipotle, has been appointed as the coffee giant’s new chairman and CEO. Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience.” She continued: “Our board believes he will be a transformative leader for our company, our …

Starbucks ousts CEO as market growth slumps
7 months, 2 weeks ago

Starbucks ousts CEO as market growth slumps

China Daily  

Starbucks, which has struggled this year in its two largest coffee markets — the US and China — on Tuesday ousted its CEO, responding to pressure from an activist investor and its longtime former boss. The Seattle-based company, the world's largest coffee chain, named Brian Niccol, the CEO at Chipotle Mexican Grill since 2018, as its new chairman and CEO, …

Starbucks CEO Laxman Narasimhan out, Chipotle's Brian Niccol in
7 months, 2 weeks ago

Starbucks CEO Laxman Narasimhan out, Chipotle's Brian Niccol in

Hindustan Times  

Coffee chain giant Starbucks CEO Laxman Narasimhan is stepping down effective immediately after just one year in the role. Starbucks CEO Laxman Narasimhan steps down, Chipotle's Brian Niccol takes the reins The company has announced that Chipotle CEO Brian Niccol will take over as chairman and CEO starting September 9. Mellody Hobson, Starbucks' new lead independent director, praises, “Brian is …

Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress
7 months, 2 weeks ago

Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress

Associated Press  

In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. The Seattle coffee giant named Niccol as its new chairman and CEO, hoping he can revive fading sales and re-establish Starbucks as a destination where customers are willing to pay premium prices. …

Starbucks replaces its CEO, names Chipotle chief to head the company
7 months, 2 weeks ago

Starbucks replaces its CEO, names Chipotle chief to head the company

LA Times  

Starbucks has seen weakened sales and other issues including competition from lower-cost companies in China. The Seattle coffee giant said Brian Niccol, the chairman and CEO of Chipotle, will become Starbucks’ chairman and CEO on Sept. 9. Narasimhan, a longtime PepsiCo executive who has also served as the CEO of Reckitt, a U.K.-based consumer health company, became Starbucks’ CEO in …

Former Starbucks CEO Schultz says company needs to refocus on coffee as sales struggle
10 months, 3 weeks ago

Former Starbucks CEO Schultz says company needs to refocus on coffee as sales struggle

Associated Press  

Former Starbucks CEO Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week. In his post, Schultz said …

Starbucks new CEO Laxman Narasimhan takes his seat
2 years ago

Starbucks new CEO Laxman Narasimhan takes his seat

Associated Press  

Starbucks officially has a new CEO. The Seattle coffee giant said Monday that Laxman Narasimhan has assumed the role of CEO and joined the company’s board of directors. Narasimhan succeeds longtime Starbucks leader Howard Schultz, who came out of retirement last spring to serve as interim CEO while the company searched for a new chief executive. Starbucks announced last Septembe …

Starbucks names Indian-origin Laxman Narasimhan as new CEO
2 years, 6 months ago

Starbucks names Indian-origin Laxman Narasimhan as new CEO

Deccan Chronicle  

NEW YORK: Laxman Narasimhan, a veteran in leading and advising global consumer-facing brands, was named CEO of coffee giant Starbucks, joining a growing cohort of Indian-origin business leaders at the helm of global corporations. Narasimhan said: “Ältough it is difficult to leave, it is the right decision for me and my family.” Narasimhan joins a growing list of Indian-origin CEOs …

Starbucks names former PepsiCo executive as new CEO
2 years, 6 months ago

Starbucks names former PepsiCo executive as new CEO

Associated Press  

Starbucks has named a longtime PepsiCo executive as its new CEO. He will work closely with Starbucks’ interim CEO Howard Schultz through April 1, when he will assume the CEO role and join the company’s board. Schultz, a longtime CEO who helped shape Starbucks after buying it in 1987, came out of retirement and assumed the interim CEO job in …

Starbucks names former PepsiCo executive as new CEO
2 years, 6 months ago

Starbucks names former PepsiCo executive as new CEO

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. He will work closely with Starbucks' interim CEO Howard …

Starbucks' longtime CEO is back again. This time, things are different
2 years, 11 months ago

Starbucks' longtime CEO is back again. This time, things are different

NPR  

Starbucks' longtime CEO is back again. This time, things are different Enlarge this image toggle caption Jason Redmond/AFP via Getty Images Jason Redmond/AFP via Getty Images Today, a homecoming of sorts at Starbucks. Sponsor Message Union drives have taken off at Starbucks stores across the country Since last year, a wave of union organizing that started in Buffalo, N.Y., has …

Chipotle looks to fast-food chain Taco Bell for next CEO
7 years, 1 month ago

Chipotle looks to fast-food chain Taco Bell for next CEO

Associated Press  

NEW YORK — Chipotle, hoping to rebuild its business after a series of food safety scares, has named an executive from fast-food chain Taco Bell as its next CEO. Brian Niccol, chief executive at Taco Bell chain for three years, will start at Chipotle next month. Chipotle had been searching for a new CEO since November, when founder Steve Ells …

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