A turn up for the books
3 years, 5 months ago

A turn up for the books

China Daily  

Over 600,000 visitors attend the expo which also plays host to more than 1,600 exhibitors. The booth of a Beijing-based publishing company Jingyiboyuan was a particularly busy attraction, with several livestreaming hosts promoting books on their own social media platforms at the same time. The company has worked with social media influencers for a year, mostly for their in-house children's book brand "Little Red Sail". One iconic example is livestreaming host Wei Ya, a top salesperson on online shopping platform Taobao, who can easily sell 30,000 copies of a book within seconds. According to a report on the Chinese book retail market, released by Beijing-based industry research company OpenBook at the expo, in the first half of 2021 children's books accounted for 58.54 percent of all book sales on short video and livestreaming platforms.

Books Company Book Expo Livestreaming  media  social  turn  promote  sales  company  million  livestreaming  expo  book  books

History of this topic

Book expo offers glimpse into future of publishing
4 months, 3 weeks ago

Book expo offers glimpse into future of publishing

China Daily  

The 32nd National Book Expo in Jinan, Shandong, offers visitors a glimpse into the stories behind the books and showcases the latest advancements in the publishing industry, with a particular focus on green printing and digital reading. In the Green Innovation Printing Exhibition zone, Tan Ming, general manager of Shandong INKJ Digital Technology Co Ltd, highlighted the company's commitment to …

Busy book fair shows draw of children's books, traditional culture
11 months ago

Busy book fair shows draw of children's books, traditional culture

China Daily  

Readers browse books at the Beijing Book Fair on Jan 11. The Beijing Book Fair, held from Jan 11 to 13, reported a record high of over 100,000 visits as China's book market continues to thrive. According to the annual report on the book market issued under the guidance of the Publishers Association of China and the Book and Periodicals …

Busy book fair shows draw of children's books, traditional culture
11 months ago

Busy book fair shows draw of children's books, traditional culture

China Daily  

Readers browse books at the Beijing Book Fair on Jan 11. The Beijing Book Fair, held from Jan 11 to 13, reported a record high of over 100,000 visits as China's book market continues to thrive. According to the annual report on the book market issued under the guidance of the Publishers Association of China and the Book and Periodicals …

Book fair shows flourishing market, charm of traditional culture
11 months, 1 week ago

Book fair shows flourishing market, charm of traditional culture

China Daily  

The Beijing Book Fair features 400,000 books from 720 exhibitors, drawing publishers, authors, and readers nationwide, on Jan 11, 2024. The Beijing Book Fair, held from Jan 11 to 13, reported a record high of over 100,000 visits as China's book market continues to thrive. Charm of traditional culture In the almost 400 diverse activities held during the book fair, …

Book fair shows flourishing market, charm of traditional culture
11 months, 1 week ago

Book fair shows flourishing market, charm of traditional culture

China Daily  

The Beijing Book Fair features 400,000 books from 720 exhibitors, drawing publishers, authors, and readers nationwide, on Jan 11, 2024. The Beijing Book Fair, held from Jan 11 to 13, reported a record high of over 100,000 visits as China's book market continues to thrive. Charm of traditional culture In the almost 400 diverse activities held during the book fair, …

One for the record books
1 year, 9 months ago

One for the record books

China Daily  

Staff members of a company recommend books via livestream at the start of the fair. However, as the bellwether of the publishing industry in China, the 35th Beijing Book Fair, postponed three times since 2021, saw a record number of visitors during its run from Feb 24-26, heralding, like spring, the green shoots of recovery for the industry in 2023. …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. Gu Zhen, 33, editor at Shanghai Translation Publishing House, joined his colleagues recently at the studio that had been set up for selling books on the livestreaming platform of online shopping website jd.com. The coupons allow people to …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. CHEN XIAOGEN/FOR CHINA DAILY/YANG YANG/CHINA DAILY "For book buyers in China, it's natural to expect high discounts, not only on the special days of shopping carnivals, but almost every day as online platforms often need to create new …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. CHEN XIAOGEN/FOR CHINA DAILY/YANG YANG/CHINA DAILY Joined by well-known writers Yang Hongying and Zhi An, publishers such as Children's Fun Publishing, New Star Press and Tomorrow Publishing House took part in the 12-hour livestreaming, which increased sales by …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. Gu Zhen, 33, editor at Shanghai Translation Publishing House, joined his colleagues recently at the studio that had been set up for selling books on the livestreaming platform of online shopping website jd.com. The coupons allow people to …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. CHEN XIAOGEN/FOR CHINA DAILY/YANG YANG/CHINA DAILY Joined by well-known writers Yang Hongying and Zhi An, publishers such as Children's Fun Publishing, New Star Press and Tomorrow Publishing House took part in the 12-hour livestreaming, which increased sales by …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. Gu Zhen, 33, editor at Shanghai Translation Publishing House, joined his colleagues recently at the studio that had been set up for selling books on the livestreaming platform of online shopping website jd.com. The coupons allow people to …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. CHEN XIAOGEN/FOR CHINA DAILY/YANG YANG/CHINA DAILY "For book buyers in China, it's natural to expect high discounts, not only on the special days of shopping carnivals, but almost every day as online platforms often need to create new …

Publishing sees start of novel chapter
3 years, 2 months ago

Publishing sees start of novel chapter

China Daily  

In the section of children's books at the 28th Beijing International Book Fair in mid-September, publishers promote children's books via livestreaming platforms. Gu Zhen, 33, editor at Shanghai Translation Publishing House, joined his colleagues recently at the studio that had been set up for selling books on the livestreaming platform of online shopping website jd.com. The coupons allow people to …

Fair shows reading is page-turning success story
3 years, 2 months ago

Fair shows reading is page-turning success story

China Daily  

The Pakistan section at the 28th Beijing International Book Fair attracts visitors. In a simple yet elegant bookstore, novelist Liu Zhenyun hosted a livestream, leading readers in touring world literature, a sideline session of the Beijing International Book Fair. Hosting more than 2,200 exhibitors from 105 countries and regions and displaying some 300,000 books, it is the first major international …

A turn up for the books
3 years, 5 months ago

A turn up for the books

China Daily  

A VR version of the expo allows book lovers around the country to take a glimpse of the exhibition center from their own homes. By simply clicking on the expo's official website, users will be presented with a link to the VR venue, which shows an animated version of the overall exhibition center. Yang says that the team started building …

Yantai to host national book expo
3 years, 5 months ago

Yantai to host national book expo

China Daily  

The 30th National Book Expo will be held from July 16-18 in Yantai, a coastal city of East China's Shandong province. Hosted by the National Press and Publication Administration and Shandong Provincial People's Government, the book expo has one main site in Jinan, the province's capital, and two sub-venues in Yantai and Tai'an. The expo organizers will set up 80 …

A book feast for the eyes
3 years, 6 months ago

A book feast for the eyes

China Daily  

Children look through books at the 29th National Book Expo held in Xi'an, Shaanxi province, in July 2019. Liu Xiaokai, director of the print and distribution department under the National Press and Publication Administration, says it is a remarkable year to hold a grand national book event, both online and on site. "We hope the expo offers a chance for …

A book feast for the eyes
3 years, 6 months ago

A book feast for the eyes

China Daily  

A visitor takes a look at classical works to mark the Party's centennial at the Beijing Book Fair on May 14. The 30th National Book Expo will be held from July 15-19 with the province's capital city Jinan as the main site. Its organizers say the expo will be an opportunity to exhibit more new book titles, the latest publishing …

A book feast for the eyes
3 years, 7 months ago

A book feast for the eyes

China Daily  

A visitor takes a look at classical works to mark the Party's centennial at the Beijing Book Fair on May 14. With its Confucian legacy, symbolic significance of the majestic Taishan Mountain and the Yellow River culture, Shandong province will be the host of an annual national book event in July. The 30th National Book Expo will be held from …

A book feast for the eyes
3 years, 7 months ago

A book feast for the eyes

China Daily  

A visitor takes a look at classical works to mark the Party's centennial at the Beijing Book Fair on May 14. With its Confucian legacy, symbolic significance of the majestic Taishan Mountain and the Yellow River culture, Shandong province will be the host of an annual national book event in July. The 30th National Book Expo will be held from …

Livestreaming adds excitement, profitability to e-commerce
3 years, 11 months ago

Livestreaming adds excitement, profitability to e-commerce

China Daily  

A host sells hot dry noodles, a popular dish in Wuhan, Hubei province, and other food products on a livestream broadcast from the 29th China Food Expo on Dec 3. According to a Nielsen report, market size of livestreamed e-commerce is expected to reach 961 billion yuan in 2020, which will account for 10 percent of e-commerce in China. Justin …

Livestreaming adds excitement, profitability to e-commerce
3 years, 11 months ago

Livestreaming adds excitement, profitability to e-commerce

China Daily  

A host sells hot dry noodles, a popular dish in Wuhan, Hubei province, and other food products on a livestream broadcast from the 29th China Food Expo on Dec 3. According to a Nielsen report, market size of livestreamed e-commerce is expected to reach 961 billion yuan in 2020, which will account for 10 percent of e-commerce in China. Justin …

Discover Related