Mixology Mastery: Insights from Monkey Shoulder’s Ultimate Bartending Championship
Deccan ChronicleMonkey Shoulder recently hosted the 7th edition of the Ultimate Bartending Championship at Post Card in Hyderabad, showcasing the vibrant talent and evolving mixology scene in India. In an engaging conversation with Gaurav Sareen, Monkey Shoulder Brand Ambassador, we explore the dynamic shifts in the bartending landscape, the critical role of continuous learning, and the brand's commitment to supporting bartenders. With a growing appreciation for craft cocktails and premium spirits, Indian bartenders are experimenting with local ingredients like spices, herbs, and fruits to create unique drinks. Industry collaboration and knowledge sharing are crucial for driving growth and innovation in the bar industry, fostering creativity and adaptability by blending traditional methods with new trends.