Disney+ Hotstar onboards 13 sponsors ahead of IPL 2020
4 years, 3 months ago

Disney+ Hotstar onboards 13 sponsors ahead of IPL 2020

Live Mint  

New Delhi: Days before the Indian Premier League is set to begin from 19 September, Star India owned digital video streaming platform Disney+ Hotstar said that it has brought 13 sponsors for the 2020 edition of the tournament being held in UAE. The platform has managed to get 11 associate sponsors including Acko General Insurance, Maruti Suzuki, digital ledger app KhataBook, e-commerce firm Flipkart, online food ordering platform Swiggy, online rummy gaming platform Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and Association of Mutual Funds in India. Nitin Bawankule, president, ad sales, Star & Disney India said that the tournament coincides with the festive season and hence, has seen significant interest from brands across various categories to leverage the scale, reach and high visibility proposition that IPL will deliver during this time. Disney+ Hotstar claimed that it has added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform.

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