Are consumers ready to give augmented reality a try?
7 years, 6 months ago

Are consumers ready to give augmented reality a try?

Associated Press  

NEW YORK — You might have gotten a taste of “augmented reality,” the blending of the virtual and physical worlds, as you chased on-screen monsters at real-world landmarks in last year’s gaming sensation, “Pokemon Go.” Upcoming augmented reality apps will follow that same principle of superimposing virtual images over real-life settings. While “Pokemon Go” didn’t require special hardware or software, more advanced AR apps will. As a result, Apple might pull ahead as it extends AR to all recent iPhones and iPads in a software update expected next month, iOS 11. ___ BEYOND VIRTUAL REALITY Virtual reality is a technology that immerses you in a different world, rather than trying to supplement the real world with virtual images, as AR does.

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History of this topic

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know
3 months, 1 week ago

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know

ABP News  

Apple might be in the works to make augmented reality glasses to rival Google, Meta, and Samsung, who have shown some amount of progress towards the development of the product. Despite making strides in the wearables market with the launch of the Apple Vision Pro this year and a new initiative named 'Atlas,' the company’s augmented reality glasses might still …

A computer on your face? Snap and others still trying to make augmented reality glasses a reality
6 months, 1 week ago

A computer on your face? Snap and others still trying to make augmented reality glasses a reality

LA Times  

Evan Spiegel, chief executive of Snap Inc., speaks onstage during the Snap Partner Summit 2024 on Tuesday in Santa Monica. Augmented reality glasses from Los Angeles-based tech company Snap Inc. What people can do with AR glasses remains limited. “It could change at any time, and if it does change … we’re ready to go.” Dominguez said the company envisions …

Augmented reality - Transforming the way we experience real estate
1 year, 4 months ago

Augmented reality - Transforming the way we experience real estate

Hindustan Times  

In the constantly evolving world, technology has become an integral part of our lives. With the advent of AR, the way we explore real estate properties is undergoing a key shift. While AR has immense potential, it faces challenges in the Indian real estate market. Real estate companies that fully embrace this technology will gain a competitive edge, offering innovative …

What we know about Apple’s AR headset
3 years, 3 months ago

What we know about Apple’s AR headset

Live Mint  

According to Ming-Chi Kuo, one of the best-known Apple watchers and commentators in the world, Apple's much-awaited first Augmented Reality headset will be released sometime near the fourth quarter of 2022. Apple's AR projects Apple is rumored to be working on at least two AR projects that include an augmented reality headset, followed by a sleeker pair of augmented reality …

Explained: Augmented reality, and how artists and institutions used it to make culture an at-home experience during the pandemic
3 years, 8 months ago

Explained: Augmented reality, and how artists and institutions used it to make culture an at-home experience during the pandemic

Firstpost  

If visitors could no longer go the artworks, maybe AR could help bring the artworks to them. Apple’s [AR>T initiative, curated by the New Museum, saw it conduct public art walks in Central Park, New York City, where viewers were led to various locations around the park where specific artworks had been installed, and used their phones to experience the …

World of AR: Apple and Snap pick up where Pokemon Go left off
3 years, 9 months ago

World of AR: Apple and Snap pick up where Pokemon Go left off

Live Mint  

First there was Pokemon Go. So it was telling when Apple’s counsel cited an internal board presentation in which the Fortnite maker indicated the need to act quickly before AR took off and further entrenched the App Store’s high fee structure. The fact that Epic then sued the world’s most powerful company speaks to how seriously Epic is taking AR’s …

E3 2019: Will Microsoft’s ‘Minecraft Earth’ take augmented reality beyond ‘Pokémon Go’?
5 years, 9 months ago

E3 2019: Will Microsoft’s ‘Minecraft Earth’ take augmented reality beyond ‘Pokémon Go’?

LA Times  

One began as a passion project and turned into a svelte, goofy and surprisingly slick little action game. All eyes will be on “Minecraft Earth,” an augmented reality game coming to Android and iOS devices, which will begin beta testing in the coming weeks. E3 2019: Why you’ll love Nintendo’s gooey Gooigi in ‘Luigi’s Mansion 3’ » Microsoft is estimated …

Why AR is the next big thing in gaming
5 years, 11 months ago

Why AR is the next big thing in gaming

Live Mint  

A recent report by Ericsson Consumer Lab suggests that augmented reality will take gaming to the next level. Two out of three participants said they were interested in AR gaming but one in three said “holding a mobile device is not good enough for AR gaming”. While virtual reality gaming transports a person into a three-dimensional environment through a headset …

Why AR is the next big thing in gaming
5 years, 11 months ago

Why AR is the next big thing in gaming

Live Mint  

A recent report by Ericsson Consumer Lab suggests that augmented reality will take gaming to the next level. Two out of three participants said they were interested in AR gaming but one in three said “holding a mobile device is not good enough for AR gaming”. While virtual reality gaming transports a person into a three-dimensional environment through a headset …

6 best AR games for iPhone and Android
6 years, 6 months ago

6 best AR games for iPhone and Android

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Pokemon GO: Free, Google Play Store open image in gallery You’ll no doubt …

Pokemon Go creator plans to sell the technology behind its games to other makers
6 years, 8 months ago

Pokemon Go creator plans to sell the technology behind its games to other makers

Firstpost  

Pokemon Go has been the biggest hit so far among games using so-called augmented reality. Niantic Labs, the Google Inc-backed startup behind the popular Pokemon Go game, is planning to sell the technology that powers its titles to other game makers, the company said Thursday. Pokemon Go has been the biggest hit so far among games using so-called augmented reality, …

Google to take on Apple over augmented reality technology with launch of ARCore SDK
7 years, 6 months ago

Google to take on Apple over augmented reality technology with launch of ARCore SDK

Firstpost  

Google said in a blog post that it hoped to make ARCore available to at least 100 million users, but did not set a date for a broad release. Alphabet Inc’s Google on Wednesday unveiled tools to make augmented reality apps for mobile devices using the Android operating system, setting up its latest showdown with Apple Inc’s iPhone over next-generation …

Apple Bets the Future of Augmented Reality Will Be on Your Phone
7 years, 7 months ago

Apple Bets the Future of Augmented Reality Will Be on Your Phone

Wired  

The AR revolution will come not with a bang but a tape measure. Matthew Miesnieks, a VC who led a team researching AR within Samsung,1 calls ARKit “the biggest thing that’s happened to the AR industry since it began,” and he’s not alone in his enthusiasm. By getting AR in the hands of millions of iPhone users, Apple is poised …

Next big leap for Apple? - augmented reality
7 years, 7 months ago

Next big leap for Apple? - augmented reality

Associated Press  

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a screen. “This is one of those huge things that we’ll look back at and marvel on the start of it,” Apple CEO Tim Cook told analysts during a …

Apple’s next big leap might be into augmented reality
7 years, 7 months ago

Apple’s next big leap might be into augmented reality

Associated Press  

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a screen. “This is one of those huge things that we’ll look back at and marvel on the start of it,” Apple CEO Tim Cook told analysts during a …

Apple CEO Tim Cook believes that AR will be bigger than the iPhone, but building a device won't be easy
8 years ago

Apple CEO Tim Cook believes that AR will be bigger than the iPhone, but building a device won't be easy

Firstpost  

While most of the buzz in the technology space surrounds virtual reality, Apple appears to be focussing entirely on augmented reality. Reports suggest that Apple thinks AR is ‘the next big thing’. The closest anyone has come to an AR experience for the masses is Niantic with Pokémon Go, though even that isn’t a very good example of the true …

Augmented Reality: Transform your surroundings to learn anytime, anywhere!
8 years, 1 month ago

Augmented Reality: Transform your surroundings to learn anytime, anywhere!

India Today  

With the immense popularity of games such as Pokemon Go, the concept of Augmented Reality needs no introduction. When a student's physical environment is overlaid with digital information, AR can motivate students and keep them at the centre of learning by increasing their accessibility to educational and learning content. Here are the benefits of AR technology applicable to the education …

Google pushes for virtual reality and augmented reality with new smartphones from partners
8 years, 2 months ago

Google pushes for virtual reality and augmented reality with new smartphones from partners

Firstpost  

Google has been trying to position the vast network of smartphones running its Android operating system for virtual and augmented reality, fields that many in the technology industry say are poised to go mainstream after years of niche appeal. Alphabet Inc’s Google quickened the pace of its push into virtual and augmented reality this week as its hardware partners announced …

Discussing the potential of augmented reality in different fields with AR Futurist Florian Radke
8 years, 3 months ago

Discussing the potential of augmented reality in different fields with AR Futurist Florian Radke

Firstpost  

Now while VR is well understood, there is still some confusion over the definition and utility of AR among a lot of people. According to Radke, “Meta’s technology is based on scientific NeuroInterface principles that will create a new kind of operating system that we call the “natural machine”: an OS that works the way the brain works. “It was …

Apple CEO Tim Cook said AR and not VR is the future: Here's why
8 years, 5 months ago

Apple CEO Tim Cook said AR and not VR is the future: Here's why

Firstpost  

It was indeed interesting to see Cook talk about augmented reality as Apple seems to be the only company that has yet to officially reveal a VR or an AR product. According to a recent interview, Apple CEO Tim Cook, claimed that augmented reality will be a big thing in the years to come. Apple who is known to make …

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now
8 years, 7 months ago

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now

Wired  

The world is full of Pokémon now. Contrary to a few handwringing editorials and Twitter hot takes, Pokémon Go is not a triumph of the normalization of violence, the apotheosis of cell-phone zombification, or even gamification gone awry. The suddenness of Pokémon Go’s mass popularity signals that a technological revolution is upon us, and it is past time for an …

Get ready for Pokémon Go in the classroom
8 years, 7 months ago

Get ready for Pokémon Go in the classroom

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. He cites sci-fi MMORPG ‘Ingress’ as an existing example, …

Augmented Reality: Pokémon Go is just the tip of the iceberg
8 years, 8 months ago

Augmented Reality: Pokémon Go is just the tip of the iceberg

Hindustan Times  

As Pokémons infiltrate your neighbourhood, augmented books, menus, and architecture may not be far away. Why AR worked, why VR didn't This isn't, however, the first application — or game, even — to use AR. AR, however, has already adapted itself to smartphone technology," says Vitek Goyal, CEO, Pixeltek Gaming Solutions, a Mumbai-based VR developer. If Pokémon Go is any …

Pokémon Go slayed virtual reality hype in favour of augmented reality
8 years, 8 months ago

Pokémon Go slayed virtual reality hype in favour of augmented reality

Firstpost  

Augmented reality is all the new rage in the town, and everyone wants it. Pokémon GO made me give another chance to AR as a technology after all the VR things going around. Many companies like Asus and Alienware have also come out with VR capable devices that require the user to carry the system in a backpack while costing …

‘Pokemon Go’ shows augmented reality’s edge over full-on virtual reality
8 years, 8 months ago

‘Pokemon Go’ shows augmented reality’s edge over full-on virtual reality

LA Times  

With the success of “Pokemon Go,” we set out to discover if any of the little monsters were hiding within the walls of our own L.A. Times newsroom. — Dmitri Williams, president of Ninja Metrics For some analysts, “Pokémon Go” is validation of what they’ve been saying all along: That despite the hype surrounding virtual reality and its buzzed-about gadgets …

84.9% surveyed say ready to live with VR and AR technologies
8 years, 11 months ago

84.9% surveyed say ready to live with VR and AR technologies

China Daily  

Some 85 percent of respondents are looking forward to experiencing the application of virtual reality and augmented reality technologies in real life, a survey by China Youth Daily finds. In the survey, 84.9 percent said they are ready to embrace VR and AR technologies to change their lives, and 76.8 percent said they pay attention to the development of VR …

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