China gears up for world’s largest online shopping festival
Hindustan TimesChinese consumers are expected to spend tens of billions on everything from fresh food to luxury goods during this year’s Singles’ Day online shopping festival, as the country recovers from the pandemic. The shopping festival, which is the world’s largest and falls on November 11 every year, is an annual extravaganza where China’s e-commerce companies, including Alibaba, JD.com and Pinduoduo, offer generous discounts on their platforms. A survey by consulting firm Oliver Wyman found that 86% of Chinese consumers are willing to spend the same as or more than during last year’s Singles’ Day festival. “Now, I still ask my friends to help me buy things from the U.S. during Black Friday.” “The rules around Singles’ Day discounts now are getting more and more complicated,” she said.