Edelweiss CEO Radhika Gupta learned this 'strange lesson in branding' from her 2-year-old son
Hindustan TimesEdelweiss Mutual Funds CEO Radhika Gupta shared a "strange" lesson in branding that she learned from her two-year-old son. She wrote on X, "If someone ever asked me the first brand my toddler would fall in love with, I would have never guessed this. A strange lesson in branding I learnt from JCB India Ltd and a 2-year-old!” On Radhika Gupta's post, Capitalmind founder and CEO Deepak Shenoy said, "And just incredible that none of the Indian manufacturers of such vehicles - heck, even most cars - don't make the toy versions of their construction equipment. Agreeing with Deepak Shenoy, Radhika Gupta requested Mahindra chairperson Anand Mahindra to begin manufacturing toy versions of their cars, saying, “You guys should do licensed versions of Mahindra cars for kids.
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