Warner Bros. Discovery is Hollywood’s newest media giant, but challenges loom
LA TimesTwo weeks after AT&T announced it was spinning off WarnerMedia to the much smaller Discovery, executives flocked to the Warner Bros. lot in Burbank for a glimpse of their future — and the man who would lead them there. Even after the merger, an estimated 80% of Warner Bros. Discovery’s pre-tax earnings in 2024 will still be tied to its legacy cable channels, research firm MoffettNathanson said in a note. One senior executive who attended the meeting said: “People respected the fact that he flew across the country to say ‘hi.’ Everyone felt better that he respected the history and legacy of Warner Bros. and the importance of high-quality content.” Still, there were some head-scratchers. He did give a shout-out to HBO’s current hit, starring Kate Winslet, “Mare of Easttown.” Zaslav’s quick-draw decision to announce the new corporate name, Warner Bros. Several saw it as a classy move to put the Warner Bros. name first and bring back the “Bros.” part of the moniker, another nod to the studio’s roots.