Snapchat testing 'Spotlight Replies' feature for community-building: Know more

Snapchat has announced that they are testing a new community-building feature for creators and their audiences, named 'Spotlight Replies'. The company said that it still does not allow public comments or replies to friends' Stories, "which we think can fuel toxic and inauthentic behaviours". Snapchat last month introduced Shared Stories, a new way for Snapchatters to build a community around the content users love to Snap. The company said that Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute.