Google updates Play Store policy to address issues with intrusive ads, VPNs and more

Google updated its Play Store policies that aim to address issues with intrusive ads, VPNs, misinformation, impersonation of brands and child abuse among others. The company will no longer allow full screen interstitial ads of all formats like video, GIF, static that show unexpectedly, when the user has chosen to do something else. The company will not allow apps that mislead users by impersonating someone else like another developer, company, entity and another app or falsely pretending to be affiliated to the government. Apps that use the VPNService must document use of the VPNService in the Google Play listing, and must encrypt the data from the device to VPN tunnel end point.