How Amazon is trying to make the world fall in love with its robots
5 months, 2 weeks ago

How Amazon is trying to make the world fall in love with its robots

The Independent  

Amazon’s first fully autonomous robot, Proteus, has a lot of responsibilities. In a blog post published last week, in which Amazon voices the Proteus robot, it said that the “first autonomous mobile robot” title is a “fancy way of saying, I’ve got the smarts and technology that allow me to work independently and safely around people. “This means that I can navigate freely within my work area in our fulfillment centers and detect and avoid objects around me, allowing me to safely work outside the fenced areas where many of my robotic co-workers must stay.” Proteus and its wider deployment marks a major breakthrough for Amazon, which is already the largest manufacturer of industrial robotics. That is part of the mission to “make Proteus lovable”, according to Julie Mitchell, a director at Amazon Robotics, who helped bring the machine to life. “The faces, the eyes that we put on it, the noises that it makes – it all purposely designed to make it lovable.” Amazon’s robotics work has generated an awful lot of feelings in recent years, though love wouldn’t be high on the list.

History of this topic

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