Travelers eschew crowds for 'authentic' experience
With the arrival of the peak travel season, 30-year-old Ma Xinyu and her friends from Beijing decided to skip the usual tourist spots like Guilin in the Guangxi Zhuang autonomous region. "We wanted to escape the usual crowds and explore something different," Ma said, explaining they spent weeks gathering information from social media for a budget-friendly road trip. Once an economically challenged city, Hechi is now attracting tourists drawn by its natural beauty and cultural appeal, aided by China's rural vitalization initiatives, expanded infrastructure and social media popularity. "Hechi is home to many hidden natural gems," said Wei Hongzhen, head of Hechi's culture, radio, television, sports and tourism bureau. Travelers like Xu Yamei, a corporate lawyer from Beijing, appreciate Hechi's relative tranquillity compared to popular, heavily commercialized tourist spots.
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