United Breweries brings Amstel to India, eyes premium beer market growth
2 months ago

United Breweries brings Amstel to India, eyes premium beer market growth

Live Mint  

MUMBAI: United Breweries Ltd has launched Amstel Grande, a premium strong beer, marking its entry into India’s growing upscale beer market. “It’s a careful, deliberate process that reflects our dedication to quality.” UBL plans to leverage its extensive market presence—already covering over 50% of India’s beer market with flagship brands like Kingfisher—to ensure Amstel Grande reaches a wide audience. With India’s premium beer segment accounting for about 12% of the market and growing, UBL sees significant potential for Amstel Grande, which is positioned to compete with Budweiser, Carlsberg, and Hoegaarden. “We’ve developed Amstel Grande as a strong beer, which is more in line with Indian preferences,” Bahl stated.

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