Panic buying psychology and how the COVID-19 pandemic has changed consumer behaviour
ABCPanic buying and an interest in sanitiser and sourdough bread recipes are among the strange consumer trends to emerge during the coronavirus pandemic. Key points: Sourdough and sanitiser recipes were a major supermarket's most searched items during the pandemic A study of consumers found 46 per cent care more about Australian-made since COVID-19 A major supermarket has seen a 33 per cent increase in fruit and vegetable sales to health-conscious consumers Researchers are delving into the psychology of panic buyers and why they do it, as well as finding consumers are way more focused on country of origin than ever before. Dr Umberger said 46 per cent of consumers told researchers that Australian origin was of more importance to them since the COVID-19 pandemic. "Sixty per cent think that fruit and veg is the most important Australian-made category," Mr Cairns said in his presentation at the Food Agility Summit 2021. Despite new fiscal challenges facing many Australian consumers, Dr Umberger said environmental considerations were still "front and centre".