Australian Red Cross Blood Service donation ad with two men causes a stir in the LGBT community

A social media post promoting a Red Cross blood donation campaign featuring two men in Christmas jumpers has been blasted by LGBT social media users who can't give blood, but the service says it was not its intention to depict a same-sex couple. Key points: The ad depicts two men in Christmas jumpers and is intended to promote blood donation Some gay Facebook users say it appears to target them even though they cannot legally donate The Red Cross Blood Service has defended the post The Facebook ad has attracted more than 200 comments, many of which questioned the post's imagery at a time when gay men were still excluded from donating blood. "It seems pretty clearly targeted towards gay people, or at least it could be read as two gay men," said Facebook user and former blood donor Xavier O'Shannessy. The Red Cross Blood Service defended the post and said it "was "We understand people are frustrated with this blood donation rule and we are pleased to be reviewing it again," a spokesperson said.