How Europe is leading the world in building guardrails around AI
LONDON — Authorities around the world are racing to draw up rules for artificial intelligence, including in the European Union, where draft legislation faced a pivotal moment on Thursday. AI that exploits vulnerable people including children or that uses subliminal manipulation that can result in harm, such as an interactive talking toy that encourages dangerous behavior, is also forbidden. The aim is “to avoid a controlled society based on AI,” Brando Benifei, the Italian lawmaker helping lead the European Parliament’s AI efforts, told reporters Wednesday. “We think that these technologies could be used instead of the good also for the bad, and we consider the risks to be too high.” AI systems used in high risk categories like employment and education, which would affect the course of a person’s life, face tough requirements such as being transparent with users and putting in place risk assessment and mitigation measures. “Europeans are, globally speaking, fairly wealthy and there’s a lot of them,” so companies and organizations often decide that the sheer size of the bloc’s single market with 450 million consumers makes it easier to comply than develop different products for different regions, Laux said.
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