In poll-bound UP, BJP is exploiting Narendra Modi’s imagery to maximum effect
FirstpostIn their heart of hearts, the BJP knows that they are armed with just one asset – Narendra Modi. They have got to exploit Modi’s imagery to maximum effect. It’s little wonder that ‘the powers that be in the party’ made sure that the Prime Minister presented himself like a shining knight at the Aishbagh Ramleela function at Lucknow on the Vijayadashami day. It was hardly surprising if Modi’s overall performance at the Aishbagh function was rated as “excellent” by almost all those who comprised the audience. “Through carefully chosen symbolism, he conveyed his political message loud and clear to an audience that is adept in deciphering religious idioms and terminology… It will not be easy to predict if this strategy will really attract votes in the country’s most populous state.” The Assembly Elections are about four months away.
Discover Related