Can we turn Varanasi into a music city?
Live Mint“What do visitors do in Nashville?” my husband asked our hosts. The Nashville metropolitan area has a population of under two million, comparable to Varanasi in India, but gets approximately 16 million visitors annually, driven by its positioning as Music City USA. Building a music economy The evolution and migration of country, classical or jazz music and their identification with specific cities, whether Nashville, Vienna or New Orleans, bear important lessons for cities everywhere. The Mastering Of A Music City, a 2012 study by the non-profits International Federation of the Phonographic Industry and Music Canada, examined how a city can build a “vibrant music economy”. The old Mysore traditions combine with the life of India’s Silicon Valley to create a city that is at once rooted in history yet modern in outlook,” says Manasi Prasad, classical vocalist and founding director, Indian Music Experience, an interactive music museum in Bengaluru that opened in 2019.