Army pulls recruiting ads after Ant-Man and the Wasp: Quantumania actor Jonathan Majors’ arrest
The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. In a statement Sunday, the Army’s Enterprise Marketing Office said that the Army was aware of Majors’ arrest and was “deeply concerned by the allegations.” It added that while Majors “is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.” New York City police said the actor was involved in a domestic dispute with a 30-year-old woman. A lawyer for Majors, Priya Chaudhry, said in a statement Sunday there was evidence clearing Majors and that the actor “is provably the victim of an altercation with a woman he knows.” The Army ads, titled “Overcoming Obstacles” and “Pushing Tomorrow,” are part of the plan to revive the Army’s “Be All You Can be” motto. A voiceover said: “We bring out the best in the people who serve, because America calls for nothing less.” In the Army’s worst recruiting year in recent history, the service fell 25% short of its goal to enlist 60,000 recruits in 2022.
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