Google’s Adtech business faces EU antitrust charges
Alphabet unit Google could face EU antitrust charges next year over its digital advertising business, putting the company at risk of its fourth fine in the EU of more than a billion euros, people familiar with the matter said on Thursday. Google's ad business, which generated over $100 billion in sales last year, is Alphabet's biggest moneymaker. The European Commission launched an investigation into Google's adtech business in June last year, concerned that the U.S. tech giant may be getting an unfair advantage over rivals and advertisers. Heart of Google’s business model The case goes to the heart of Google's advertising-driven business model, affecting advertisers, publishers, ad tech providers and users alike, said Dieter Paemen, a partner at law firm Clifford Chance who has previously advised Google rivals in other cases.
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