Language of luxury | As the nicer things of life all pour in
1 week, 5 days ago

Language of luxury | As the nicer things of life all pour in

India Today  

W ith an annual growth rate of 30 per cent, India’s luxury market that stands at $17 billion is not just a gossamer dream woven in tall tales but a dynamic industry with global ambitions. However, its growth story is not just dominated by an expanding appetite for global brands, but also providing a fertile canvas for home-grown luxury brands to expand and experiment. As India emerges as the next global luxury hub, Jean Touboul, CEO, Pernod Ricard India, one of the leading premium spirits brands in the world; Vivek Sahni, co-founder and chairman of Kama Ayurveda, a driving force in the homegrown beauty and wellness space; and Rahul Mishra, visionary fashion designer and the first Indian to showcase at the Paris Haute Couture Week, are perfect examples of India shining. If Pernod Ricard India’s journey to becoming the largest alcohol player in the country by revenue is a mixed bag of rising premiumisation of spirits, elevated consumer tastes and growing disposable incomes, international fashion runways are mostly festooned with clothes that are more or less made in India.

India  spirits  ayurveda  nicer  brands  indias  pour  language  life  ricard  things  luxury  india  kama  global  pernod

History of this topic

Move over K-Beauty. Ayurveda beauty is here
1 month ago

Move over K-Beauty. Ayurveda beauty is here

Live Mint  

Kritika D., 25, started a “skincare detox" five months ago. “Ayurveda’s simple principle is that your inner beauty reflects your outer beauty," says Vivek Sahni, co-founder of skincare brand Kama Ayurveda. “Ayurvedic beauty’s emphasis on personalised care—tailored to an individual’s dosha —distinguishes it from conventional beauty," says a spokesperson from marketplace Tira Beauty, adding that Indē Wild along with renowned …

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India’s K-shaped story: Will the script change in 2025?

Live Mint  

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The key to unlocking India's luxury market
4 months ago

The key to unlocking India's luxury market

Live Mint  

The Indian luxury market, one of the world’s fastest growing, is a key target for both homegrown and international brands looking to increase their market share in the coming new year. “India has always been a value-driven market," says Edward Lalrempuia, a fashion stylist who works with some of the country’s leading fashion and beauty brands. Amit Aggarwal, one of …

Luxury Ayurveda | Is this the year of A-beauty?
1 year ago

Luxury Ayurveda | Is this the year of A-beauty?

The Hindu  

Over a half century ago, an Austrian American named Horst Rechelbacher visited India and was so bowled over by Ayurveda that he founded a hair care company based on the ancient practice — using minerals and herbs such as kukui and ajwain to mango, mogra and sea buckthorn, in formulations so potent ‘as to be called prescriptions’. That said, the …

1 in 5 beauty shoppers still thinks Ayurvedic practices are old-fashioned
1 year, 7 months ago

1 in 5 beauty shoppers still thinks Ayurvedic practices are old-fashioned

Live Mint  

Over the past five years, India has been a leading force in Ayurvedic beauty and personal care, accounting for half of global product launches in this categoryAyurveda is experiencing a resurgence in popularity, driven by a growing interest in self-care among consumers. Over the past five years, India has been a leading force in Ayurvedic beauty and personal care, accounting …

The lust for luxury brands
1 year, 9 months ago

The lust for luxury brands

Deccan Chronicle  

This lust for expensive goods is a global phenomenon; has affected India too. Suryajit Singh, scion of the erstwhile royal family of Kapurthala and Managing Partner at JMC, a global luxury brand management consultancy that provides commercial growth strategies to brands across industries, names two reasons for the increased spending on luxury goods. Further, trends show that Gen-Z shop more …

Upper Crust: Why India is becoming the new darling of luxury brands across the globe
1 year, 10 months ago

Upper Crust: Why India is becoming the new darling of luxury brands across the globe

Firstpost  

India has arrived, making its presence felt everywhere. This piece of news comes after American make-up giant Estee Lauder announced former Miss India Manushi Chillar as its global brand ambassador. It’s a sign that global luxury brands are increasingly eyeing India as the next big market. We take a deep dive into the world of luxury brands and why an …

Why the Indian beauty shopper has become a darling of brands
2 years, 1 month ago

Why the Indian beauty shopper has become a darling of brands

Live Mint  

In the past five years, over 20 international brands in the space of beauty and skincare have entered the Indian market. While foreign brands try to tempt the Indian shopper, there's also a simultaneous growth of homegrown brands like Juicy Chemistry, Neemli Naturals and Mamaearth that are promising to offer quality products at more affordable prices. As soon as I …

How Forest Essentials is taking Ayurvedic luxury skincare global
2 years, 3 months ago

How Forest Essentials is taking Ayurvedic luxury skincare global

Live Mint  

It all started with a soap. On 2 November, Forest Essentials became the first India-born Ayurveda-infused luxury skincare brand to get an international physical address, in London’s posh Covent Garden. I will ask ‘yeh kyun nahi ho sakta ’ and do everything possible to ensure it happens.” Taking an Indian luxury skincare brand to an upmarket shopping hub in London …

Why today’s beauty shoppers are butterfly consumers
2 years, 8 months ago

Why today’s beauty shoppers are butterfly consumers

Live Mint  

Over the past few years, India has become a darling of luxury beauty brands. After the entry of the likes of Charlotte Tilbury and Pat McGrath in the recent months, L’Oréal India has brought Lancôme to the beauty arena to cater to the Indian consumer. “The beauty industry here is undergoing a transformation, especially after the pandemic, in terms of …

Ayurveda’s rising global popularity stems from its efficacy, universal relevance
2 years, 11 months ago

Ayurveda’s rising global popularity stems from its efficacy, universal relevance

Firstpost  

India has managed to create a strong foothold as a supplier of high-quality Ayurvedic products and has a colossal domestic market of Ayurvedic medicinal products India has a rich heritage of traditional knowledge, including traditional medicine, specifically — Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homeopathy — which spans thousands of years. Ayurveda is a holistic healthcare system that centres …

Untitled Story
3 years, 6 months ago

Untitled Story

Live Mint  

Kama Ayurveda is everywhere. “… you must be seeing our ads because you must have Googled us,” smiles Vivek Sahni, the co-founder of the Ayurveda-inspired skincare brand that turns 20 next year. “There’s no running away from them.” The countrywide visibility of the brand, which once sat quietly in a small central Delhi store and found more customers in foreign …

Custodians of Ayurveda
4 years, 7 months ago

Custodians of Ayurveda

India Today  

In a country where Ayurveda was conceptualised as a way of life by Charaka in 100 BC and surgery was being practised by Sushruta in 600 BC, it’s not surprising to witness several success stories around Ayurvedic products. From the ubiquitous chyawanprash, seen in almost every Indian household, to now herbal toothpastes and shampoos, health consciousness has often dictated our …

15 Indian Skin Care Brands You Need On Your Beauty Shelf
4 years, 11 months ago

15 Indian Skin Care Brands You Need On Your Beauty Shelf

Huff Post  

Courtesy of Dr. Sheth's Grounded in holistic wellness traditions, the Indian subcontinent’s skin care philosophy is a composite of diverse medicine systems, including Ayurved, Adivasi, Unani and Siddha. “So many Indian brands are combining both in a bottle ― deeply traditional ingredients and a very current, very scientific sensibility.” We rounded up 15 Indian skin care brands that promise gorgeous …

Making Ayurveda accessible for all
5 years, 6 months ago

Making Ayurveda accessible for all

Live Mint  

In recent times, the ancient system of Ayurveda has come to be associated more with wellness than medicine, with skincare brands drawing on it to craft radiance creams and emulsions. “Ayurveda is a way of life and can lead to physical and mental well-being,” says wellness expert Vasudha Rai, who has authored the book Glow—Indian Foods, Recipes And Rituals For …

World Health Day 2019: The emergence of ayurveda
5 years, 11 months ago

World Health Day 2019: The emergence of ayurveda

Hindustan Times  

A strong shift in people’s sentiment towards adopting the use of ‘natural’ medicines and healthcare practices, has given the ancient science of ayurveda a well-deserved boost. World Health Day 2019: In their quest to embrace healthier lifestyles, people are shifting from everything which is artificial and synthetic. Encouraging evidence-based treatment, use of modern diagnostics, knowledge sharing within the community, creating …

Ayurveda with a modern twist
7 years, 4 months ago

Ayurveda with a modern twist

The Hindu  

Growing up, Ayurveda was part of the very air around Ameve Sharma: after all, his grandfather founded the ayurvedic pharmaceutical company Baidyanath a century ago. “There are a lot of entities trying to modernise Ayurveda,” Mr. Sharma says, “but they are doing that with soaps and shampoos. “I always had access to an Ayurveda doctor due to my family business,” …

I am building Nykaa to have a life of its own: Falguni Nayar
7 years, 6 months ago

I am building Nykaa to have a life of its own: Falguni Nayar

Live Mint  

Mumbai: Falguni Nayar, a former investment banker, has built a market for beauty and personal care-focused e-commerce portals in India. And initially luxury brands say that we won’t sit next to brands like L’Oreal; they want only luxury brands in the store. When you go to ‘Skin’, for example, they don’t want Estee Lauder to be next to Pond’s face …

The name is Bharat
8 years, 8 months ago

The name is Bharat

Live Mint  

Luxury in the conventional sense speaks of a rare and desirable commodity with an aspirational value. Another study released by the trade association Assocham in January this year finds that the value of the Indian luxury market is expected to cross $18.3 billion by 2016. India’s luxury market is still at a nascent stage and mostly concentrated in the metros …

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