Google's Alphabet Transition Has Been Tougher Than A-B-C
Tomorrow will mark six months since Google's grand experiment in corporate restructuring known as Alphabet was officially listed on the stock exchange. Google’s eclectic founders, Larry Page and Sergey Brin, had a pair of goals in mind when they announced plans last summer to split the search giant into a collection of companies under the Alphabet moniker. And now that they know exactly how much of that pot of money is going to Alphabet’s “other bets”--$3.6 billion—it’s clear Google’s margins are even better than investors thought. In the last earnings call, Chief Financial Officer Ruth Porat said that some of Alphabet's biggest moonshots are in Google itself, citing machine learning, cloud computing, and virtual reality platforms, among other things. For now, as Google’s search business kills it, investors are happy to be patient while Alphabet sinks five percent of Google’s sales into “other bets.” But eventually those bets will need to pay for themselves.
Google CEO Sundar Pichai will now head both Google and parent company Alphabet
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