Entrepreneur investing millions to end single waste use

Ryan Everton was drinking his third beer at a rugby game when – while staring at the plastic cups piled up next to his seat – a revolutionary business idea dawned on him. Ryan Everton enterprise saves events money and eliminates single use cups Five years later, his simple idea to incorporate reusable cups at festivals and concerts has evolved into a multi-million dollar business. His simple idea has evolved into a multi-millionaire dollar business and the goal is clear: to end single use packaging and make everything reusable The 25-year-old's mastermind concept has taken off with festivals across Australasia making use of his reusable cups Today his vision washes and manufactures over 1 million cups a year throughout festivals in New Zealand and Australia 'They littered the ground, they came from Taiwan, they never got composted,' Everton said. Ryan Everton was drinking his third beer at a rugby game when – while staring at the plastic cups piled up next to his seat – a revolutionary business idea dawned on him At events served by Globelet punters pay for the use of one plastic cup and reuse it throughout the event She met Everton while he was in San Francisco on his overseas experience and they connected. The company also produces reusable water bottles that can be brought to events and filled up at a refuel station 'The cups are an absolute hit with festival-goers also, who end up taking them home and reusing them, as opposed to throwing them away' Everton believes that taking the initial risk in business is the tricky part but the rewards can be truly gratifying 'We issued out 30,000 Globelet cups during the event which were recycled throughout the event.