Lego celebrates 90th year with £8bn of sales
Daily MailLego raked in bumper sales in its 90th year after launching bigger and more complicated toys that were targeted at adults. The Danish toy maker, founded in 1932, said revenues leapt 17 per cent to £7.8billion last year while profits rose 4 per cent to £1.6billion. ‘We achieved double-digit top line growth and landed the year beyond expectations on the back of exceptional growth last year and despite challenging market conditions. 90th anniversary: Lego chief exec Niels B. Christiansen hailed a ‘milestone year’ for the company Sales are expected to see ‘single-digit’ growth ‘ahead of the global toy market’ this year, Lego said. Rival Mattel – the US owner of the Barbie toy brand –warned last month it does not anticipate any sales growth this year while Dungeons & Dragons’ owner Hasbro has also warned of sinking demand.
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