When tastings mean ₹30 lakhs for whisky
Live MintEver wanted to taste a $50,000 whisky? “We’re trying to personalize the whole experience where you can choose, by invitation, to come in and for us to have the opportunity to share some of the family’s rarest whiskies,” says Doug Bagley, chief commercial officer at William Grant & Sons. “Singapore has a very unique place in the world as well, whether it’s in the number of real discerning collectors here in the world of whiskey, or when you’re out,” says Will Peacock, William Grant & Sons’ global luxury director. “You visit a hotel bar like the Writer’s Bar at the Raffles Hotel, or some of the more modern-style bars—there’s a real discernment for great quality fine spirits.” To that end, the Distillers Library is offering selections such as a Glenfiddich 1973 Armagnac that goes for about S$25,000 a bottle or Glenfiddich 50 Year Old for approximately S$65,000. Like the Macallan-Peter Blake collaboration, William Grant’s Bailey collection is designed to add value to buyers seeking limited editions and who might appreciate the story line about 1960s London.
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